92% parents say ‘play’ improves kids’ learning
DUBAI: Striving to inspire and develop the builders of tomorrow through play, key global and regional findings from 2022 Play Well Study has revealed that around 92% of parents in the UAE believe play is key in enabling children to learn new things.
Playing together by parents and children help children’s development and recognise how experimenting and making mistakes help with a child’s development. 96% of parents in the UAE say that playing together makes their family happier.
The event was organised by the LEGO Group in Dubai and atended by key regional thought leaders, influencers and the Sharjah Child Friendly
Office (SCFO), a subsidiary of the Supreme Council for Family Affairs (SCFA); to initiate impacful conversations around the power of play and the atitudes and behaviours related to it.
The one-of-a-kind “Play Well 2022” study, which presents parent and child perceptions on the benefits of family play, children’s play preferences, future-oriented skills and learning through play.
All findings from the report, unless otherwise referenced, were gathered from a total of 32,781 parents, and 24,593 children aged 5 -12 through a 20 minute online quantitative survey conducted across 35 markets in early 2022.
It brings out the essence of what play means to children and parents across the globe. In its third edition, the study delves into how play has evolved, the benefits it brings to individuals and families, the barriers that get in the way and how we can protect it.
The study contained ground-breaking data and findings from parents and children of the UAE, with a large percentage of the nation’s parents agreeing that play must be prioritised and protected as it is an integral tool in a child’s development
Jeroen Beijer, the General Manager of LEGO Middle East and South Africa; Aalia Thobani, Communication and Connection Specialist; and Dr Hessa Al Suwaidi, Executive Director at
UAE Sharjah Child Friendly Office. Each expert contributed their valuable views around the findings of the unique study Commissioned by the LEGO Group which contains valuable insights seting a precedent to inspire the generation of tomorrow and laying creative foundations for families to bond and build together.
Dr Hessa Al Suwaidi, Executive Director at UAE Sharjah Child Friendly Office said: “In line with Sharjah’s vision of developing comprehensive, child-centric ecosystems, SCFO has been prioritising the unique needs of children through the lens of a child-rights-based framework.”