RAK’S unique proposition highlighted at GMC

ABU DHABI: Ras Al Khaimah welcomed crowds of visitors to its purpose-built stand, which highlights the unique proposition the northernmost Emirate offers during the first day of the inaugural Global Media Congress (GMC) at Abu Dhabi National Exhibition Centre (ADNEC), held under the patronage of Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Presidential Court.

Represented by Ras Al Khaimah Government Media Office, Ras Al Khaimah Tourism Development Authority, Ras Al Khaimah Economic Zone (RAKEZ) and Marjan, the UAE’S northernmost Emirate showcased why it is the go-to destination in the region to live, work and explore to numerous media stakeholders who visited its contemporary stand situated centrally at GMC’S exhibition space.

Meetings with these stakeholders detailed the considerable developments taking place across Ras Al Khaimah’s media landscape and cemented relationships between the Emirate’s representatives and their partners in the national, regional and international media.

Heba Fatani, Director-general of Ras Al Khaimah Government Media Office, took part in a one-on-one discussion at the event today, while Ramy Jallad, CEO of RAKEZ, will participate in a discussion on “The role of integrated media hubs in the future of the media industry” tomorrow at the Congress, which runs until 17th November.

During a session titled “The changing interface of government communications”, Fatani said, “In today’s world, the bulk of our audience are youth. Governments need to be able to speak their language while maintaining our credibility as a government entity. This means that governments need to find ways to remain relevant, relatable and reassuring in the digital age and key to that approach is being humane and transparent, as well as reliable.

“Ras Al Khaimah Government Media Office utilises digital communications to communicate efficiently and in real-time with the people. We have a digital-first and community-focused communications strategy that aims to inspire, engage and make a positive difference to the lives of people.