Technology company expands global footprint

DUBAI: Pubmatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced the appointment of Sadia Akhter as Director, Advertiser Solutions, Mena.

Akhter takes the helm as the primary commercial leader as Pubmatic advances its business in the region. Based in Dubai, Sadia will report directly to Pubmatic’s Country Manager, Italy & MENA, Amélie Grenier-bolay.

“We are investing resources to support our clients in Mena further. And as a leader with deep experience in the industry, Akhter will help us consolidate our position in this market,” said Grenier-bolay, Country Manager, Italy & MENA, Pubmatic. “Sadia’s expertise in leading strategic initiatives that drive omnichannel trading and supply path optimization across multiple plaforms and screens makes her an excellent candidate to achieve Pubmatic’s growth goals in these areas.”

Akhter comes to Pubmatic with 20 years of experience in media and advertising in various leadership roles. Before joining Pubmatic, she held numerous commercial positions, including Co-founder & MD at Sociallyz, Managing Director at Freakout MENA, and Regional Managing Director at Addictive Mobility.

As a result of significant investment in the region, Pubmatic works with several local partners, including Rotana, Sky News Arabia, and Arabyads. Akhter will be responsible for developing these client relationships, besides growing the company’s client base and building innovative solutions that meet the needs of both advertisers and publishers.