Acer charts new business pathways
RIYADH: Acer recently hosted its long awaited Channel event in the Kingdom of Saudi Arabia (KSA), convening consumer and commercial partners, small and medium business (SMB) resellers. Together, they heard from Acer’s senior regional management who provided insights into Acer’s global and country-specific strategies, new products, business opportunities, and more.
The event, which took place on Feb.28 in Riyadh, reaffirmed Acer’s support for partners across Saudi Arabia, and provided the perfect plaform for all stakeholders to focus on new products of interest and new business opportunities, as well as strategies and pathways to grow the channel business in the months and years ahead.
Commenting on the initiative, Michele Montecchio – General Manager, Acer Middle East said: “We were delighted to host our channel partner event in the Kingdom of Saudi Arabia, where Acer’s line-up of products has seen rapid and robust growth, with keen interest from across the country. At the heart of Acer’s global business model are our valued partners, without whose success and support we would not be the globally acclaimed brand that we are today. The gathering of the Acer value chain in Riyadh offered an excellent opportunity for us to thank our partners for their immeasurable contribution, as part of our strategic focus to ensure a more comprehensive and inclusive approach to our market presence in the Kingdom.
“The event was also designed to be a valuable plaform for the exchange of ideas and for our channel partners to gain deeper insights into Acer’s latest technologies, products and campaigns, thereby creating an exciting roadmap for transforming our business potential in the Kingdom. We are commited to our valued partners in Saudi Arabia, and I am confident that the resultant synergy will lead to enhanced collaboration and drive further growth within the KSA channel.”