WAM inks media cooperation agreement with TV BRICS
ABU DHABI: The Emirates News Agency (WAM) has signed a media cooperation agreement with TV BRICS, the international network of media partners from the BRICS countries.
The agreement, signed virtually by WAM Director-general Mohamed Jalal Alrayssi and TV BRICS CEO Janna Tolstikova, paves the way for daily news exchange in various languages, including text, images, and videos.
This content will be shared across both parties’ plaforms and distributed to their partners worldwide. Additionally, it will be featured in their news bulletins and disseminated through various media outlets.
Alrayssi hailed the partnership with TV BRICS, viewing it as a catalyst for strengthening cultural and civilisational ties between the UAE and the BRICS nations.
He further noted that the agreement aligns with the UAE’S unwavering commitment to promoting peace, development, and global prosperity, especially following the UAE’S joining of the BRICS group.
On her part, Tolstikova expressed TV BRICS’ keenness to deepen media cooperation with WAM to benefit from the UAE’S economic and humanitarian development efforts in the international arena, given its pivotal role in global decision-making.
She affirmed TV BRICS’ readiness to participate in the Global Media Congress, aiming to bolster international efforts, supporting global trends, and shape an innovative model for global media cooperation that drives sustainable development for a brighter future.
Recently, a delegation from the Emirates News Agency (WAM), led by Director-general Mohamed Jalal Alrayssi, visited several media organisations in Kenya and met with their respective senior officials to discuss opportunities for developing bilateral cooperation in the fields of media, knowledge transfer, and cultural exchanges.
The delegates met with Julia Majale, Managing Director at TUKO, an online digital asset creation platform; Paul Macharia, Acting Managing Director of the Kenya Broadcasting Corporation (KBC); Najib Gouiaa, CEO, Mediacity Mauritius; and Joseph Kipkoech, Director of Kenya’s Directorate of Information Services, to which the Kenya News Agency is affiliated. The meetings addressed the prospects of accelerating media collaboration in the field of digital media, exchange of radio programmes, professional training, and exchange of expertise.