ADNEC and Tadweer sign MOU to boost sustainable waste practices
The parties will also advocate sustainable practices and seek to leverage the value of waste by encouraging responsible behaviour through awareness campaigns and initiatives
ADNEC Group has signed a Memorandum of Understanding (MOU) with Tadweer Group to establish a framework for strengthened collaboration in waste management and sustainability practices.
The MOU will cover a range of activities including the introduction of expanded waste management systems and solutions. The parties will also advocate for sustainable practices and seek to leverage the value of waste by encouraging responsible behaviour through awareness campaigns and initiatives.
The agreement also includes provisions for the design and implementation of recycling stations to encourage practising segregation at source. This involves the deployment of newly designed Recycling Vending Machines (RVM) led by Tadweer Group and the implementation of the Tadweer Rewards system. Additionally, the agreement also covers food waste processing through waste masters and anaerobic digesters as well as the adoption of other innovative technologies.
Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, said, “ADNEC Group’s partnership with Tadweer Group underscores our strategic focus on sustainability through waste management and recycling, aligning with the UAE’S objectives and national strategies for sustainable development. By addressing this challenge in accordance with the vision of our country’s leadership, we are forging new partnerships and facilitating innovative solutions to strengthen our recycling and reduction efforts across all sectors of our business.”
Ali Al Dhaheri, Managing Director and CEO of Tadweer Group, stated, “We are pleased to announce the signing of this strategic agreement in partnership with ADNEC Group. Through collaboration with like-minded organisations, we remain commited to unlocking the value of waste, fostering a circular economy, and encouraging behavioural change within the community’s recycling infrastructure. We look forward to partnering with the public and private sectors as we continue to work towards our ambition of diverting 80 per cent of waste from landfill, thereby contributing to the UAE’S net-zero targets.”
ADNEC Group constantly seeks to enhance the sustainability of all its operations and programmes, aligning them with the ambitious plans of the Emirate of Abu Dhabi to strengthen the
UAE capital’s position as a global hub for the business and leisure tourism sector. In February 2024, the Group won the Sheikh Hamdan Bin Zayed Environmental Award in the category of private companies and industrial facilities. This prestigious award recognised ADNEC Group’s initiatives to advance environmental sustainability across all its operations and programmes in line with Abu Dhabi’s ambitious vision to assume a leading role on this issue at the global level.
As a dynamic conglomerate, ADNEC Group has already demonstrated its commitment to sustainability through its pledge to net-zero, a promise that requires net-zero carbon footprint from events by 2050 to create and support a greener future. Regarding waste management and recycling across its operations, the Group collaborates closely with Ne’ma, the National Food Loss and Waste initiative, to test and implement food waste reduction strategies. Other initiatives by the Group include the elimination of single-use plastic botles, digitalisation in favour of traditional and paper-based processes, and the expansion of recycling efforts.
A day earlier, Adnec Group has partnered with Terrax Environmental Limited at the World Future Energy Summit (WFES) to develop Terratile, a 100% recycled modular flooring system for events.
Made from 100% waste and 100% recyclable, Terratiles are a fully sustainable circular product. Each Terratile is equivalent to over five kilograms of recycled waste and represents a breakthrough in event sustainability, offering a practical and sustainable alternative to conventional flooring solutions. Crated at Terrax’s facility in Abu Dhabi, Terratiles provides a durable and improved flooring design that actively contributes to environmental conservation. Additionally, when Terratiles reach the end of their life cycle, they can be recycled to produce new ones.
The versatile Terratile product, designed and manufactured in the UAE, was showcased at Adnec Group’s stand at the WFES, illustrating its potential to support sustainability in the events industry. ADNEC Group will begin to implement Terratiles at all their organised events at Adne Centre Abu Dhabi, with Trident Trackway providing the option for exhibitors to rent on an ongoing basis, contributing to the Group’s pledge of making its events net zero.
At the signing of the contract, Humaid Al Dhaheri, Managing Director and Group Chief Executive Officer of Adnec Group, said: “Terratile is a revolutionary product that underscores Adnec Group’s commitment to sustainability in the events industry.”