Gulf Today

UAE Pro League partners with Chiliz for more fan engagement

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ABU DHABI: In a significan­t developmen­t for football and technology enthusiast­s worldwide, the UAE Pro League (ADNOC Pro League), the premier profession­al football league in the United Arab Emirates, has partnered with Chiliz, the leading blockchain provider for the sports and entertainm­ent industry, to propel the league’s internatio­nal presence through web3 technologi­es.

During the first stage of this multi-year partnershi­p that will see both parties explore a wide range of applicatio­ns, Chiliz and the UAE Pro League will develop a web3-based fantasy football game, leveraging blockchain technology to offer a unique and immersive experience for fans globally.

Additional­ly, fans will have the opportunit­y to own exclusive blockchain-authentica­ted game-scored balls. Details on how these items will be distribute­d are forthcomin­g, with plans to ensure fair and equitable access to fans around the world.

The UAE Pro League represents the highest level of profession­al football in the United Arab Emirates. Featuring 14 clubs, it serves as the country’s most popular sports competitio­n. This collaborat­ion with Chiliz is part of the UAE Pro League’s strategic efforts to enhance fan interactio­ns and expand its global footprint.

Thes partnershi­p further strengthen­s Chiliz’s commitment to supporting football in the MENA region. By partnering with the UAE Pro League, Chiliz not only aims to bring advanced technology to the league but also to contribute to the growth and popularity of football within the UAE.

“We’re thrilled to partner with Chiliz in this multi-year agreement aiming to bring groundbrea­king web3 technologi­es to our fans,” said UAE Pro League CEO Waleed Al Hosani.

“This partnershi­p represents a pivotal step in our ongoing efforts to expand our global reach, seting new standards for technologi­cal innovation in the world of sports,” he added.

“The Pro League is keen on leadership in the profession­alism’s world. Our partnershi­p with Chiliz provides a new and unique experience for the fans of the ADNOC Profession­al League,” the UAE Pro League’s CEO noted.

“Collaborat­ing with the UAE Pro League is a key Chiliz milestone for Chiliz as we continue to pioneer the integratio­n of web3 technologi­es in football,” stated Alexandre Dreyfus, CEO of Chiliz and Socios.com. “We’re commited to enhancing the fan experience through these innovative plaforms and look forward to contributi­ng to the growth and success of football in the wider region by leveraging not only our technology and expertise but also our remarkable network within the global sports industry.”

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