Ascott drives regional expansion with 5,500 units

DUBAI: The Ascott Limited (Ascott), the leading lodging owner-operator in the Middle East, announces its robust expansion plans in the Mena region, aligning with its regional target of reaching 10,000 units by 2025.

Ascott’s tenacious expansion strategy will include the introduction of new Ascott brands and 5,500 new units with a focus on the United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA), underscoring its commitment to growth and investment into the Middle East region.

Celebrating its 40th anniversary, Ascott sets its sights on the future, aiming to redefine the hospitality industry.

With a dynamic pipeline that includes the introduction of innovative living concepts and an unrelenting commitment to guest flexibility, Ascott is set to continue providing unparalleled experiences in hospitality.

As part of its planned growth strategy, Ascott will leverage its globally renowned flagship brands to enhance its regional presence in the UAE and KSA with new property launches across Ascott The Residence, Somerset and Citadines brands. Leveraging its innovative Hotel-in-residence business model, Ascott will augment its regional expansion strategy with the introduction of serviced apartment brands, catering to diverse guests’ preferences across the luxury and lifestyle hospitality segments in the region. These include the iconic flexible living lifestyle brand, lyf, the bespoke luxury brand, The Crest Collection; The Unlimited Collection, and the pioneering serviced apartment concept – Oakwood and Oakwood Premiere.