RULES OF ETIQUETTE FOR SMS MARKETING
founder of Wydner Coaches Int’l, shows you how to be sharp when sending “SMS” marketing texts in order to help boost sales rather than ruin your business reputation
Avoid informal abbreviations
Using “np” for “no problem” or “u” for “you” in your text marketing campaigns is probably not the best idea. Using abbreviations and casual language could damage your professional reputation. Although casual language is used in the business world, you have to be careful that your use of language aligns with your customers. Your SMS marketing strategy should only include abbreviations that are widely popular and, most importantly, not offensive to people.
Maintain a professional tone
Always use a professional tone with your consumers. SMS marketing is fast and brief, and you only have a few seconds to deliver your message and convince customers to buy your business’ products or services.
Be brief and simple
Nobody wants to get a message that is split into several messages, so be sure to keep your messages under 160 characters. Think about it: getting multiple texts in a row and trying to figure out which order they came in is the last thing you want your customers to do; it’s annoying and inconvenient. Texts should be brief and simple.
Proofread attentively
Nothing turns a customer off more than a spelling or grammar mistake, especially if it’s a simple mistake that should have been caught. Proofread your message at least once. If you don’t find any mistakes in your message, have another colleague check it over for any errors you may have missed.
Check links
Be sure to check links to make sure they are active before sending them to customers. It’s simple, but it can avoid a lot of frustration at your customers’ end.
Note the time
Avoid sending texts to customers early in the morning or late at night. People can disable alerts during sleeping hours, but some people don’t and there’s nothing more infuriating than being awakened at an inconvenient hour. When sending messages to customers, keep to normal business hours. Not only will your customers be well-rested and happy when they read your message, but they will actually be awake too.
Interact wisely
Don’t forget that text messaging is a powerful distribution channel in your content marketing arsenal. When interacting with your customers, via SMS, always remember its power and use the tool wisely by adhering to these simple rules of etiquette.
Nothing turns a customer off more than a spelling or grammar mistake, especially if it’s a simple mistake that should have been caught