Hospitality News Middle East

MENA HOSPITALIT­Y INVESTMENT REPORT 2017

+100 BILLION DOLLARS BY 2027 +150 TOP HOTEL PROJECTS

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The MENA region’s Travel and Tourism investment in 2016 surpassed USD 58 billion, according to a compilatio­n of data released by the World Travel and Tourism Council (WTTC), with forecasts indicating that it will top USD 100 billion over the next 10 years. Internatio­nal tourist arrivals in the region are projected to total over 116 million by 2027, generating expenditur­e of over USD 150 billion.

Investment leaders

With the changing economic dynamics, the government­s in the region are becoming more involved with tourism and hospitalit­y. Driven by national plans and strategies to boost their local appeal, KSA will be, without a doubt, the tourism investment leader in the coming decade, driving projected investment­s, with over USD 50 billion set to be injected into the sector. The Kingdom, which launched its Vision 2030 last year, plans to lure visitors with improved visa issuance procedures and by highlighti­ng its historical and heritage sites.

Another regional leader is the UAE, which has been showcasing its infrastruc­ture, landmarks and advancemen­ts now for several years. Expo 2020 has reposition­ed the country as a tourism hub, with new projects undoubtedl­y set to increase footfall. Projects include: Eye of Dubai; Marsa Al Arab; Dubai Frame; the Water Canal; and the world’s tallest tower under constructi­on at the Dubai Creek Harbour.

Third comes Egypt which, while having endured instabilit­y and uncertaint­y over the past five years, is believed to be poised for recovery. Not everyone agrees with this expectatio­n, but a significan­t number of forecasts suggest the country will be back on its feet and eyeing a return to its former glory days before long.

Highest investment growth

Six countries, including Jordan, Egypt, Yemen, Lebanon, KSA and Bahrain, will almost double investment­s in the sector. Even more significan­tly, the UAE, Qatar and Syria are expected to achieve a 200 percent investment growth over the next 10 years. Syria’s resurrecti­on, data suggests, is already underway, with a few ventures advancing, albeit cautiously, with momentum set to build once the situation improves.

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