Supplier spotlight: Café Najjar
What, in the past year, have been some of the most interesting novelties introduced?
The latest innovation by Café Najjar, is Najjar Raqwa, which elevated the traditional Lebanese coffee experience to the next level. It is a revolutionary coffee maker that brews a consistently fresh and perfect cup of coffee at the press of a button, thereby combining heritage and innovation for a whole new contemporary approach to Lebanese coffee preparation. Najjar Raqwa coffee maker offers ease of use and convenience, as well as consistency, with a 45-second serving time, the ability to prepare multiple cups with Ashwe, an auto-wash system, auto-boiling temperature control, as well as measured water quantity in every cup (60ml). Each capsule consistently delivers a richly satisfying taste, as it contains five grams of the finest quality 100 percent Arabica beans that were roasted to perfection then ground and vacuum packed to seal in the freshness and aroma. The two available variants are Classic and with Cardamom.
What are the changes you expect to see throughout the coffee industry?
Consumers will continue to ship coffee 30 years from now and demand will continue to increase. However, production might be affected due to climate change, which is especially threatening to the Arabica coffee beans as these are particularly sensitive to temperature variations. According to some estimates, coffee consumption is projected to grow, presenting a worrisome reality as current production is barely keeping up with demand.