Supplier spotlight: Nespresso
What, in the past year, have been some of the most interesting novelties introduced?
On the B2B front, we recently launched two new grands crus, Espresso Vanilla and Espresso Caramel, both of which use one of our bestsellers as the base, the Espresso Forte. It is most balanced yet still intense, a superior choice for flavored coffee. Keep in mind that this is the first time we have introduced flavored coffee in our professional range. These sophisticatedly-flavored coffees are well balanced and can be enjoyed alone or with milk to create interesting recipes for today’s connoisseurs. We’ve also noticed an increasing interest in milk-based recipes and are working closely with our business partners to make sure our machines help them create unique coffee moments for their consumers.
What are the newest market trends?
Across the Middle East, we see increased demand for milk-based recipes, such as flat whites using local or regional ingredients. Another main trend we recognize among customers, both across B2B and B2C, is an increased awareness in both provenance and sustainability. Nespresso is proud to be a vocal advocate of recycling and is a company that has been making great strides in contributing to sustainability through its Positive Cup' strategy, which seeks to create positive impact for farmers, consumers and society at large, while caring for the environment. All components of the Nespresso portioned capsules, whether the aluminum or the coffee grounds are also infinitely recyclable. These two elements are separated before being processed by local partner Bee’ah, the Middle East’s fastest growing environmental management company. While the aluminum is re-melted using a low energy process, the grounds are used as natural compost to beautify surrounding areas by fertilizing plants and flowers.