Supplier spotlight: Café Younes
What sort of experience are you offering your customers at the point of sale?
Café Younes is first and foremost a specialty coffee roaster since 1935. Today, after more than 80 years and three generations, we remain committed to our original heritage of quality and customer service. Genuinely embracing modernity throughout its history, Café Younes is about authenticity, not nostalgia. To keep pace with the expansion plan, while maintaining the products’ quality and building on the coffee experience, we intend to bring the roasting experience to every single one of our outlets. By integrating the roasting experience into the café experience, Café Younes will immerse its customers in a unique concept. Aside from sourcing the best coffee bean possible, we also make sure to communicate to our customers its sourcing journey; how it's farmed, picked, tended, dried and shipped.
What are the newest market trends?
‘Forth-wave’ boutique coffee roasters are spreading globally, with some even showing fanatical levels of obsession when it comes to their coffee. Personally, I find a good dose of obsession combined with passion, healthy for the industry. Accordingly, Café Younes has recently piloted a new business model by developing a ‘live’ micro coffeeroasting outlet. It is a unique and highly scalable concept, integrating the roasting journey with the café experience, where guests will have a front row seat to the brewing experience. This new model is a unique selling proposition in the coffee industry that would clearly differentiate us from the competition.