ALSHAYA BRINGS A NEW CLUSTER TO THE KSA AND EXPANDS IN KUWAIT

Alshaya International Trading Co. has launched Sidra, a new dining destination in Riyadh, which brings together a host of international food brands, namely: The Cheesecake Factory, P.F. Chang’s, Asha’s, Pinkberry, Texas Roadhouse, Shake Shack, IHOP, Raising Cane’s, Blaze Pizza and Starbucks. Five of the restaurants at Sidra are making their first appearance in Riyadh; The Cheesecake Factory, P.F. Chang’s, and Asha’s will open immediately, with Texas Roadhouse and Blaze Pizza set to follow in the coming weeks. Extending over an area of 18,000 square meters, Sidra is strategically located next to Granada Centre on two main highways in Riyadh on Exit 9, Imam Abdullah Bin Saud Bin Abdulaziz Road. Alshaya is also introducing 11 new brands to Kuwait, with the opening of The Avenues Phase IV. Food brands making their market entry in Kuwait include: 400 Gradi; Cleo, a dining destination combining Mediterranean charm with Hollywood glamour which is opening its first restaurant outside of the US; and Blaze Pizza, the trend-setting brand currently taking the US by storm which combines exceptional quality with lightningfast speed. Additional brands following later in the year include the Italian pizza brand Spontini and the brand-new family and entertainment concept Tek Zone. Other highlights of the multi-brand opening by Alshaya include The Avenues’ first Starbucks Reserve Bar.