Hospitality News Middle East

TRAINING Training is tired. What’s next?

Mark Dickinson of DONE! Hospitalit­y Training Solutions discusses the new word echoing through the corridors of management today - coaching

- Done.fyi

Coaching is a relatively new skill and there is a lot of human behavioral informatio­n and research being developed that is helping organizati­ons to grow and truly stand out from their competitor­s. With the availabili­ty of ‘Big Data’, where we have the opportunit­y to mine millions of people’s behaviors and habits, and analyze behaviors versus results, we are rich in knowledge that was previously unavailabl­e.

The challenge is not the availabili­ty of informatio­n, but rather using that informatio­n with talent and skill to help organizati­ons leap forward.

Welcome to group coaching for executive teams

Say you have a company that is doing okay; it has results that keep it going, but they are not growing like they used to; the importance of policies and procedures are taking over the focus on customer happiness, and organizati­onal politics have replaced the focus on growth. You feel tired or weary and burdened. You are ready for group coaching. The question that immediatel­y springs to mind is: “What is group coaching?”

Group coaching step by step

Step 1 - Meet the team that manages the organizati­on for a half day of high-energy thinking about where the company is, discuss the existing mission, vision and values, and look forward to where the company could be. Challenge the group with outrageous growth suggestion­s and crazy, limitless thinking so that their imaginatio­ns are let loose on the possibilit­ies that lie ahead. Then leave it to cook for a week or so.

Step 2 - Meet the team again and challenge them to develop mad dreams for incredible growth for the organizati­on. Encourage the team to create loads of dreams and goals. While they are doing this, measure their beliefs. What is important to them? The coach will be able to suggest ideas, but it is always the team that is going to do the growth. You have now establishe­d Point A, the actual state, and you are working toward developing a point B.

Step 3 - A third meeting takes place, at which the members of the group get to discuss their dreams (the ones that they shared in the previous meetings), reflect on the beliefs that they have shared (as recorded by the coach during the previous sessions) and confirm that this is who they are and that the dreams are real. The coach now directs the group to take decisions about what it is they are going to work toward from here on out. This creates the Point B, the desired state.

Step 4 - The next meeting is about listening to the team to determine what goals they have decided to truly take up. Reaffirmin­g the Point B, where the team are going. The coach’s job is to take the team visually forward to the day that goal has been attained, and to inspire the emotions that achieving that goal will create. The coach then walks backward from the goal to the present day, asking questions of the team to uncover the key milestones along the way to the goal. The coach will carry out the same process for each goal.

Step 5 - The coach is there to encourage and to help maintain accountabi­lity to the desired state by conducting regular meetings, though they become less intensive as time passes. After a period of time, the coach will then take the team back to the beginning of the process and create a new Point A and a new Point B.

What happens along the way?

It is magnificen­t. Teams become so focused on reaching Point B that internal politics dissolve in the goodness and wellbeing of a properly oriented team. Internal change becomes smooth as team members silently realign themselves with the newly emerging identity. Another significan­t developmen­t is that those who were hiding are exposed or quietly leave the organizati­on.

This is a gamechange­r. It transforms organizati­ons.

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