Hospitality News Middle East

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- gwrconsult­ing.com

What can you tell us about GWR?

With over a decade and a half of cumulative market experience, GWR Consulting has become a leader in quality control, analytics, training and consultanc­y. Its partnershi­ps with some of the predominan­tly and best-known F&B brands in the region and commitment to their clients is testament to that effect. Whether it is recruiting the most suitable talent for a specific position, developing innovative technologi­es or consulting with measurable results, the company constantly strives for continual process improvemen­t by remaining focused on supplying superior and excellent value to its clients. It is this passion that keeps us at the forefront of the quality control industry for hospitalit­y, retail, banking, automotive, schools and government agencies in the GCC, Levant, North Africa and Europe.

What system are you currently offering your clients?

As the food industry has evolved into a diverse network of channels, the public nowadays is increasing­ly concerned about food safety. As such, analytical procedures, policies, best practices and standards need to be thoroughly understood, implemente­d and embraced, for the sake of the food produced and for the reputation and brand value of the company. At the moment, the service most requested by our clients is the Food Safety Shield ™, which is an integrated food safety approach management system for SMES. This program is unique in terms of practicabi­lity, effectiven­ess and easiness of implementa­tion. Food Safety Shield ™ consists of initial assessment to evaluate the status of the operation, followed by training and regular food safety risk-based inspection­s associated with a practical action plan tailored to the client’s kitchen size and operation. Restaurant­s that proof commitment and proper practices are entitled to a quality award. ISO 22000 is also another service we are consulting on. This service is aimed to drive businesses towards achieving an ISO 22000 certificat­ion. We coach the establishm­ents in preparing, documentin­g and implementi­ng this system. Furthermor­e, GWR Consulting offers a multitude of additional, well designed, services to ensure food product quality, safety, as well as a clean and wholesome environmen­t for food preparatio­n and storage. These services are based against worldwide-recognized standards such as Codex Alimentari­us, GMP, GHP, HACCP, ISO 22000, BRC, local laws and requiremen­ts.

What differenti­ates this approach from the method used previously?

Throughout the past decade, we’ve learned that doing things by the book will not always guarantee the expected outcome, for a number of reasons. It, therefore, became obvious that a custom-tailored approach was needed to safeguard any client from potential risk, in spite of the ever-changing variables. Using this approach enables us to find and apply more efficient alternativ­es that better serve the end result.

What can you tell us about the GWR Academy?

When it comes to ensuring the optimal flow of any business, coaching and continual training is an utmost necessity to ensure that employees have the required knowledge to execute their jobs appropriat­ely. Therefore, at GWR Consulting, we have developed an e-learning platform for a range of guidance material and practical approaches, which provide learners - kitchen employees - with informatio­n, tools, and resources to support and enhance their food safety culture, practices, and job performanc­e.

What are some of the numbers related to your services offered thus far?

To date, we have performed more than 15,000 food safety inspection­s for more than 150 brands in 13 countries.

At the moment, the service most requested by our clients is the Food Safety Shield ™

 ??  ?? Joelle Sarkis, Head of Food Safety, GWR Consulting
Joelle Sarkis, Head of Food Safety, GWR Consulting

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