Designing with food

Striving to constantly experiment with new ideas and concepts, Bleu decided to engage local artisans in a collaboration aimed at growing Lebanon’s underdeveloped pottery and furniture manufacturing industries by bringing traditional and contemporary creations to the forefront of the F&B scene

To gain full exposure, Bleu, in collaboration with HORECA Lebanon, decided to shake things up a bit this year by introducing their ‘alchemy bar’ and using it as a backdrop for local artisans/potters to showcase their wares.“the concept of an alchemy bar has long been linked to the skillful blending of ingredients into potions meant to cure man’s ails. In that respect, it hides within it magical powers. This year, Bleu is conveying this magic by featuring the concept as a wellness platform highlighting the various works. The aim is to feature the products of participating Lebanese craftsmen, specifically potters and promote their adoption by the local hotel industry,” Nasr concluded.

This comes in line and at a time when regional/international travelers are willing to pay more to get an authentic experience. It is a reality, which locals have taken note of and have ever since been finding creative ways to accommodate. With competition at an alltime high, artisans in the F&B and hospitality industry are increasingly collaborating with guesthouse and hotel operators. In so doing, their products gain more exposure and the establishments that feature them can afford their guests more authentic experiences.