Suppliers

EMF Middle East, has been, for the last 40 years, the coordination office representing the world’s leading manufacturer of high-quality chocolate and cocoa, Barry Callebaut Group.

In furthering its reach throughout the region, EMF holds various events and initiatives to bolster its offerings. This year, EMF held a three-day event to better familiarize and highlight to company employees what is called, ‘My Chocolate Guide’, a customized sales tool based on the type of business and multi-branded approaches throughout the sixteen countries the brand operates in. This is a one-of-a-kind seminar tailor-made to EMF and its partners.

Innovation, specialized technical assistance, dedicated training, certified man-power, application labs and international R&D are some of the services placed at the disposal of all who are part of EMF'S family.

The event saw Barry Callebaut experts flying-in from all over the world to attend. Commenting, Elias M. Feghali, chairman of EMF said, “Throughout our +40 years of partnership and collaboration between EMF and Barry Callebaut, we have grown and thrived. We have crafted bonds of friendship, trade and cultural exchanges that have persisted through obstacles and hardships. Our gathering here confirms our renewed commitment to each other and our partners as we aim to grow further. Our employees and partners have continued to meet the challenges of our field and to excel despite setbacks. We should all be very proud of where we are today and excited about where we are headed.” Present at this year’s event was Amine Mebrouki, Middle East sales director for Barry Callebaut who said, “During these three days, BC and EMF employees will have the opportunity to meet and exchange ideas. I anticipate and encourage all present to actively participate in the different sessions and workshops as these constitute great learning opportunities.”

The event took place at the Intercontinental Hotels and Resorts Mzaar, Lebanon.