Activating tourism in Lebanon: the power of S11
In 2018, Lebanon and the United Kingdom inked their first bilateral agreement, valued at Stg 603 million, in order to deepen trade and investment links. This agreement allowed for new foundations to be put in place, forming the basis for progressive and stable economic growth.
After 12 months in Lebanon, the British Ambassador to Lebanon Chris Rampling shared his thoughts in a contribution given to the Daily Star and published on September 19, as follows:
“United Kingdom supports the government’s program as well as CEDRE: Economic reformation will be painful, but it is never optional; it is urgent.
Debt must be within the process of decreasing; books and orders must be extremely balanced; also, local and international confidence and trust should be revived. Only then, Lebanon can fulfill its enormous potentials. There are plenty of opportunities for more trade and investments and we have a new trade representative with UK. However, this won’t work out just because it’s our wish; various things should be change so economy will consequently, recover.
Furthermore, the effects of the Syrian crisis have been a theme to be taken into consideration. I have launched a UK funded community centers in Bekaa, the fishing port in Jiyyeh, a new apple factory in Jezzine, and listened to Syrian children in schools, and adults in communities. We will continue to support Lebanon and to look for new areas in which we can work together. Standing with both host communities and the refugees themselves.
As a matter of fact, I have lived in six countries outside the UK but the Lebanese are the most creative, entrepreneurial and agile. You look all around the compass, and have what you need for success. Times are tougher now, but education, languages technology, and openness to the world are the keys to the future.
Building a successful future is the ultimate aim that Lebanon and UK look up to. Although our economy, security, and service programs are in a continuous development, my team and I plan to spend more time around the country in the upcoming year whether in Nabatieh, Sidon, Tripoli, Baalbek, Zahle ,Byblos, the Chouf or elsewhere. Everywhere we go, we will see how the UK can invest today, for a better tomorrow.
Hence, despite the current challenges this wonderful country faces, I remain positive. I hope you can too.”
The hospitality industry thanks Chris Rampling for his optimistic views which, in current times, we all need now and in the future.
Nouhad Dammous Editor-in-chief Docteur Honoris Causa