ARABIAN TRAVEL MARKET MAKES NET-ZERO PLEDGE

The Arabian Travel Market (ATM), which is set to take place at Dubai World Trade Centre from, May 1-4, 2023, will celebrate its 30th anniversary by unveiling its sustainability pledge — Working

Towards Net Zero. The event aims to offer industry leaders and policymakers from across the Middle East and beyond the chance to discuss challenges and explore opportunities related to the future of sustainable travel.

The conference program will address sustainability issues in travel and tourism, with commentary from leading industry figures. Several sessions will be dedicated to key source markets, including India and Saudi Arabia.

ATM will see the return of the ATM Startup competition, in which seven innovative travel startups will showcase solutions impacting travel sustainability and recovery.

Having officially kicked off its journey to net zero, the conference program will explore how innovative sustainable travel trends are likely to evolve, allowing delegates to identify growth strategies within key vertical sectors while providing a platform for regional experts to explore a sustainable future ahead of COP 28, which will take place in November 2023 at Expo City Dubai.

The Best Stand Awards will also feature a sustainability category for the first time. Exhibiting organizations will be recognized based on the extent to which they have considered the environmental impact of their stands, as well as their efforts to reduce their carbon footprint.

ATM 2023 forms an integral part of Arabian Travel Week, a 10-day festival of travel and tourism events.