UNMASKING Makeup TRENDS
Social media seems to be setting the makeup trends for females this Crop Over. This is according to Karolynn Browne, make-up artist and owner of Over the Top Beauty.
“Everywhere you go now, there is a camera. No one wants to get caught not looking their best. That luxurious, put-together look is very much coveted,” the make-up artist shared. “I find that clients come with photo references and specific details in mind.”
As the nature of Crop Over events has evolved, so too have the make-up looks. “When I first started makeup, Kadooment makeup was just a swatch of colour on the eye and one or two matching gems. Nowadays, it’s a production. The entire costume is a look, with a theme and accessories and in some cases, even a particular hairstyle.”
Karolynn further noted that there are different expectations for each event. “For daytime events like breakfast fetes, clients tend to want a more natural look, focusing on skin, brows and lashes,” she said. However, for the later events, a bolder look is usually desired. “For night time events, I usually do glittery bold eyes and lots of shimmer.”
The make-up artist, who has spent almost ten years perfecting her craft, shared that many females are even opting to take personalised classes in order to complete their make-up look on their own. “At this time of the year, I actually do a lot of one-on-one classes and consultations to recommend products.”
Looking good can be costly, both for the client and for the make-up artist. “People spend a lot on appearances generally, but as I said, with the advent of social media, clients want to make sure they look good at all times.” As with many artists, Karolynn seeks to use the best quality products to enhance her work, but this can be a challenge. “Quality products are quite expensive locally and importing them can be quite expensive as well.”
So what exactly does it take to keep clients looking beautiful for the entire fete? “Good skin preparation, quality primer and setting products. Paying attention to the individual’s needs, too. Make-up is not one size fits all,” she noted.