BFA loses knock­out spon­sor

Daily Nation (Barbados) - - Front Page - Premier Christ­mas

An­mar Goodridge-boyce The Bar­ba­dos Foot­ball As­so­ci­a­tion (BFA) has suf­fered a knock­out blow.

It lost thou­sands of dol­lars in spon­sor­ship for one of the is­land’s big­gest foot­ball com­pe­ti­tions.

Giant beer com­pany, Stag Bar­ba­dos, which is an agent of Bry­den Stokes will no longer pour $40 000 into the BFA’S pock­ets to help foot the bill to stage the an­nual Cham­pi­ons Cup knock­out com­pe­ti­tion in­volv­ing teams from the Premier League, Di­vi­sion 1, 2 and 3.

BFA re­ceived $7 000

What es­sen­tially was a two-year con­tract be­tween the two en­ti­ties came to a halt at the end of the first year with the lo­cal gov­ern­ing body for foot­ball re­ceiv­ing only $7 000 of the agreed amount.

It all came to light when the League re­sumed last week from its break, and it was no­ticed that the Stag ad­ver­tis­ing boards erected at the Wildey fa­cil­ity were re­moved from vis­i­ble po­si­tions and tele­vi­sion cam­eras.

When con­tacted Stag Beer brand man­ager Shelly Phillips con­firmed the devel­op­ment.

“The con­tract has come to an end. There is no par­tic­u­lar rea­son why,” she told Week­end Sport.

Ac­cord­ing to a well-placed source, the ter­mi­na­tion took place last Septem­ber but the BFA was forced to con­tinue pro­mot­ing the beer un­til De­cem­ber 31.

“The deal was for Stag to have the knock­out tour­na­ment and for the BFA to sell and use Stag as the only beer in the venue,” the source said. “There will be no more Stag Knock­out, there will be a Knock­out Cup but Stag won’t be the spon­sor. The con­tract with Stag ex­pired and the as­so­ci­a­tion had to start the new sea­son while still show­ing Stag brand­ing.” BFA pres­i­dent Randy Har­ris nei­ther con­firmed nor de­nied the Stag fall­out.

New pro­posal

“I won’t say Stag pulled out of the spon­sor­ship. They sent a new pro­posal to the BFA which is dif­fer­ent,” he said dur­ing a tele­phone interview. “It will not af­fect the Knock­out tour­na­ment in a ma­jor way.”

Fol­low­ing the devel­op­ment, Har­ris dis­closed that the foot­ball as­so­ci­a­tion is cur­rently in talks with sev­eral agen­cies in or­der to gain new spon­sor­ship for the tour­na­ment, slated to kick off in March.

“We are in dis­cus­sions with other spon­sors. We are look­ing to close deals very shortly for a num­ber of our tour­na­ments,” he noted.

While last year’s Knock­out kings Paradise have not yet re­ceived the promised $20 000 first prize cheque as the BFA’S an­nual awards are yet to take place, Har­ris said it will have no im­pact on the Dover team gain­ing the funds.

“Tak­ing out the spon­sor­ship will not af­fect the prize money. What hap­pens is that spon­sor­ship [money] most of the time does not cover a lot of prizes and awards.”

This is now the sec­ond time within a oneyear span that the BFA has parted ways with a spon­sor.

Back in Jan­uary last year, the as­so­ci­a­tion lost close to $80,000 when telecom­mu­ni­ca­tions com­pany Dig­i­cel failed to re­new their ten-year ti­tle spon­sor­ship of the Premier League.

Since then, there has been no spon­sor for the is­land’s ma­jor league com­pe­ti­tion.

Armando Lash­ley and his fel­low foot­ballers from knock­out kings, Paradise club have not been paid their first prize of $20 000.

by an­mar­[email protected] na­tion­ Stag Beer brand man­ager Shelly Phillips

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