BFA loses knockout sponsor
Anmar Goodridge-boyce The Barbados Football Association (BFA) has suffered a knockout blow.
It lost thousands of dollars in sponsorship for one of the island’s biggest football competitions.
Giant beer company, Stag Barbados, which is an agent of Bryden Stokes will no longer pour $40 000 into the BFA’S pockets to help foot the bill to stage the annual Champions Cup knockout competition involving teams from the Premier League, Division 1, 2 and 3.
BFA received $7 000
What essentially was a two-year contract between the two entities came to a halt at the end of the first year with the local governing body for football receiving only $7 000 of the agreed amount.
It all came to light when the League resumed last week from its break, and it was noticed that the Stag advertising boards erected at the Wildey facility were removed from visible positions and television cameras.
When contacted Stag Beer brand manager Shelly Phillips confirmed the development.
“The contract has come to an end. There is no particular reason why,” she told Weekend Sport.
According to a well-placed source, the termination took place last September but the BFA was forced to continue promoting the beer until December 31.
“The deal was for Stag to have the knockout tournament and for the BFA to sell and use Stag as the only beer in the venue,” the source said. “There will be no more Stag Knockout, there will be a Knockout Cup but Stag won’t be the sponsor. The contract with Stag expired and the association had to start the new season while still showing Stag branding.” BFA president Randy Harris neither confirmed nor denied the Stag fallout.
“I won’t say Stag pulled out of the sponsorship. They sent a new proposal to the BFA which is different,” he said during a telephone interview. “It will not affect the Knockout tournament in a major way.”
Following the development, Harris disclosed that the football association is currently in talks with several agencies in order to gain new sponsorship for the tournament, slated to kick off in March.
“We are in discussions with other sponsors. We are looking to close deals very shortly for a number of our tournaments,” he noted.
While last year’s Knockout kings Paradise have not yet received the promised $20 000 first prize cheque as the BFA’S annual awards are yet to take place, Harris said it will have no impact on the Dover team gaining the funds.
“Taking out the sponsorship will not affect the prize money. What happens is that sponsorship [money] most of the time does not cover a lot of prizes and awards.”
This is now the second time within a oneyear span that the BFA has parted ways with a sponsor.
Back in January last year, the association lost close to $80,000 when telecommunications company Digicel failed to renew their ten-year title sponsorship of the Premier League.
Since then, there has been no sponsor for the island’s major league competition.
Armando Lashley and his fellow footballers from knockout kings, Paradise club have not been paid their first prize of $20 000.
by anmar[email protected] nationnews.com Stag Beer brand manager Shelly Phillips