The Cus­tomer­funded Busi­ness

Silicon Luxembourg - - NEWS - AU­THOR: JOHN MULLINS TOPIC: FI­NANCE

In this book, John Mullins, an as­so­ciate pro­fes­sor at Lon­don Busi­ness School, re­minds us that the top pri­or­ity for en­trepreneurs in the first stages is to find a cus­tomer who will pay you early on (of­ten in ad­vance) rather than rais­ing money from ven­ture cap­i­tal firms. Read this book to learn how com­pa­nies, such as Vente-privee, have grown with their cus­tomers' money.

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