Find­ing Vis­i­bil­ity in Ve­gas

LUXEMBOURGISH COM­PA­NIES HEAD TO THE “GLOBAL STAGE FOR STAR­TUPS”

Silicon Luxembourg - - INNOVATION -

Lau­rence Hulin ad­vises star­tups at Lux­in­no­va­tion. She's co­or­di­nat­ing the trip to the Con­sumer Elec­tron­ics Show (CES) in Las Ve­gas in Jan­uary 2018, set up in part­ner­ship with the Euro­pean Amer­i­can En­ter­prise Coun­cil (EAEC).

YOU WILL MAN­AGE LUX­EM­BOURG'S PAVIL­ION AT THE CES. WHY DID YOU TAKE ON THIS INI­TIA­TIVE?

EAEC will man­age Lux­em­bourg's pavil­ion at the CES. Their sta­tus as a transat­lantic ac­cel­er­a­tor helps fa­cil­i­tate this US event. We will col­lab­o­rate and sup­port this ini­tia­tive as it is com­pletely in line with our goal to de­velop the im­age of Lux­em­bourg's star­tups world­wide.

We are co­op­er­at­ing to achieve a com­mon ob­jec­tive: en­able promis­ing Luxembourgish star­tups to at­tend this im­por­tant event. The par­tic­u­lar role of Lux­in­no­va­tion in the lo­cal startup ecosys­tem al­lows us to have a global view of the mar­ket and in­no­va­tive star­tups, which makes us a nat­u­ral part­ner for EAEC for this type of ini­tia­tive.

WHAT DO YOU EX­PECT FROM THIS EVENT?

Ac­cess to this event and par­tic­u­larly the Eureka Park Mar­ket­place will be a great op­por­tu­nity for Lux­em­bourg's star­tups to be vis­i­ble. For our star­tups, it is pos­si­ble to ac­cess a largescale event, build net­works, pitch in front of fu­ture busi­ness or fi­nan­cial part­ners and com­pare them­selves with many other com­pa­nies. It's a real op­por­tu­nity for scaling up.

Through these mis­sions, we want to pro­mote in­vest­ments in Lux­em­bourg and at­tract in­ter­na­tional star­tups to Lux­em­bourg. One im­por­tant key to at­tract­ing in­vestors is pro­vid­ing them in­for­ma­tion on the ma­jor as­sets Lux­em­bourg uses to boost startup de­vel­op­ment at the in­ter­na­tional level. This will be also our role dur­ing the event.

WHY IS IT IM­POR­TANT FOR LUX­EM­BOURG TO TAKE PART IN THIS EVENT?

The CES event is the “global stage for star­tups,” as seen by sim­ply look­ing at the fig­ures pro­vided on the in­ter­net site: 4000 com­pa­nies, 600 star­tups, al­most 200,000 vis­i­tors and ex­ten­sive me­dia cov­er­age.

Our neigh­bors al­ready have their own pro­mo­tional ini­tia­tives. Take France as an ex­am­ple. They in­vested a lot over these past few years to in­crease their vis­i­bil­ity to in­vestors and star­tups, and de­velop their startup ecosys­tem French Tech.

We have to pro­mote Lux­em­bourg's dy­namism and – with the ar­rival of new ac­cel­er­a­tors and in­cu­ba­tors – make our as­sets and fast-de­vel­op­ing ecosys­tem vis­i­ble. This type of event is a real op­por­tu­nity to com­mu­ni­cate that.

WHAT ARE THE STRENGTHS OF LUX­EM­BOURG'S IN­NO­VA­TION ECOSYS­TEM?

As an emerg­ing ecosys­tem, Lux­em­bourg has great growth and learn­ing po­ten­tial, which is re­ally fa­cil­i­tated by its abil­ity to put all pub­lic and pri­vate ac­tors at one table. Our econ­omy has the ca­pac­ity to act quickly when a strat­egy is de­fined and to stick to its long-term goals, even in niche and risky mar­ket (space min­ing be­ing a per­fect ex­am­ple).

Newspapers in English

Newspapers from Belgium

© PressReader. All rights reserved.