Prove. Im­prove. Im­pact.

TALKWALKER RE­CENTLY AN­NOUNCED THAT MER­LIN EQ­UITY PART­NERS HAS AC­QUIRED A MA­JOR­ITY STAKE IN THE COM­PANY. THE CUR­RENT GOAL FOR THE STARTUP, BORN IN 2009, IS TO CON­TINUE ITS IN­TER­NA­TIONAL EX­PAN­SION AND STRENGTHEN ITS TECH­NI­CAL TEAMS, SALES TEAM AND KEY ACCOU

Silicon Luxembourg - - ENTREPRENEURS -

PROD­UCT

Our prod­uct is Talkwalker. We do not de­velop any other prod­ucts. Talkwalker en­ables busi­nesses and brands to op­ti­mize their com­mu­ni­ca­tion strate­gies. First, we give them the pos­si­bil­ity to know what is be­ing said posi-tively and neg­a­tively about their brand. We then give them the tools they need to im­prove, show­ing them the type of con­tent that works, trend­ing top­ics, in­flu­encers, etc. We use the data to pro­tect, mea­sure and im-prove cus­tomer rep­u­ta­tion and on­line com­mu­ni­ca­tions cam­paigns. It's a big mar­ket be­cause every­one is on the web to­day and ac­tive in pub­lic re­la­tions, mar­ket­ing and com­mu­ni­ca­tions.

TRENDS

Pol­i­tics, elec­tions, car scan­dals, new prod­ucts... Any topic that com­pa­nies and in­sti­tu­tions want to mon­i­tor on so­cial net­works. Do the cam­paigns have a pos­i­tive or neg­a­tive im­pact? How should they com­mu­ni­cate with clients and prospects? Too of­ten, busi­nesses think they are in an ivory tower. It is es­sen­tial that they have bet­ter in­sight and un­der­stand­ing when it comes to their im­pact on so­ci­ety and the con­se­quences of their ac­tions.

SO­CIAL NET­WORKS

So­cial net­works change from one day to the next. Peo­ple are con­stantly ac­tive on dif­fer­ent plat­forms. Our am­bi­tion and vi­sion is to take this data, see what is hap­pen­ing and then make some­thing in­tel­li­gi­ble for busi-nesses. This is a new ap­proach.

IN­NO­VA­TION

We will con­tinue to de­velop the vis­ual recog­ni­tion of lo­gos in real-world sit­u­a­tions. We are look­ing more and more at us­ing ar­ti­fi­cial in­tel­li­gence to save time and spare man­ual work, which is now in­suf­fi­cient given the num­ber of posts pub­lished on­line. We have also worked a lot on "sen­ti­ment anal­y­sis," which de­ter­mines the emo­tional tone be­hind words. We will en­hance it to not only have pos­i­tive or neg­a­tive opin­ions but also more “mea­sured” opin­ions. To­day, com­pa­nies, brands and ad­ver­tis­ers no longer want sta­tis­tics just for the sake of it, but are look­ing for in­sight and the ca­pac­ity to de­ter­mine what is im­por­tant and what isn't. Ma­chines can now help to do this.

TAL­ENT

We are cur­rently look­ing for around 100 peo­ple to join our team (50 in Lux­em­bourg): one-third de­vel­op­ers, one-third sales rep­re­sen­ta­tives and one-third cus­tomer ser­vice, ac­count man­age­ment and cus­tomer suc­cess rep­re­sen­ta­tives. We need peo­ple who can take care of fol­low-up and client sat­is­fac­tion.

AM­BI­TION

Our am­bi­tion is to be­come num­ber one in the sec­tor. We've had this vi­sion from the start. It is a con­crete am­bi­tion and we now have the means to achieve it. We have ex­cel­lent tech­nol­ogy, an out­stand­ing prod­uct and an ex­cep­tional team. We were lack­ing this cap­i­tal­is­tic Amer­i­can as­pect be­cause we needed more cap­i­tal, knowl­edge and con­tacts to achieve this am­bi­tion. A Cal­i­for­nian pri­vate eq­uity com­pany with ex­pe­ri­ence in soft­ware and a rep­u­ta­tion in this in­dus­try is a real as­set. Mer­lin Eq­uity Part­ners was the miss­ing link we needed to de­velop Talkwalker on a world­wide scale.

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