Mod­ern Mo­bil­ity: Shared, Elec­tric & Mul­ti­modal

Silicon Luxembourg - - INNOVATION -

A NEW PLAYER IN MO­BIL­ITY HAS JUST EN­TERED THE SCENE IN LUX­EM­BOURG. IN A SEC­TOR DOM­I­NATED BY BIG NAMES, STARTUP MOOVEE IS BET­TING ON MUL­TI­MODAL AND SOFT MO­BIL­ITY TO AT­TRACT BUSI­NESSES, CITY DWELLERS AND “FRONTAL­IERS” (PEO­PLE LIV­ING NEAR THE BOR­DER). SIL­I­CON MET WITH FOUNDER SÉBASTIEN BERTHELOT. TELL US ABOUT MOOVEE.

Moovee is a startup that wants to re­think mo­bil­ity around three axes. Firstly, own­ing a car is not the only way. Sec­ondly, a car is not the only way to get around. And thirdly, elec­tric ve­hi­cles and soft mo­bil­ity are user-friendly and en­hance well-be­ing.

In a nutshell, Moovee pro­vides com­pa­nies with a mul­ti­modal fleet, which is a fleet made up of dif­fer­ent types of self-ser­vice ve­hi­cles. Each em­ployee can choose the most suit­able ve­hi­cle for their spe­cific mo­bil­ity needs.

To­day, Moovee is the first Lux­em­bourg mo­bil­ity op­er­a­tor.

DO YOU BE­LIEVE IN 100% ELEC­TRIC?

In par­al­lel with Moovee, we are working on two other projects: the sale of pre­mium ve­hi­cles (GS Drive), and the sup­ply of street light­ing and street fur­ni­ture con­nected and pow­ered by so­lar en­ergy. We are, there­fore, very aware of is­sues re­lated to green-tech and mo­bil­ity.

Moovee is a sort of syn­the­sis of these two ac­tiv­i­ties. It is not un­com­mon to use an elec­tric car on a daily ba­sis and a sports car on week­ends. We do not have a dog­matic ap­proach to mo­bil­ity and, for us, 100% elec­tric makes as much sense as go­ing 100% ther­mal: to each jour­ney its own means of trans­port.

WHAT MO­BIL­ITY SER­VICES DO YOU OF­FER?

In ad­di­tion to be­ing able to buy or lease any ve­hi­cle, we of­fer a whole range of ser­vices. Our added value is based on our abil­ity to pro­vide both two and four-wheeled ve­hi­cles and ser­vices un­der one plat­form. In­fra­struc­ture, book­ing soft­ware, main­te­nance, op­er­a­tional fleet man­age­ment, you name it – our so­lu­tion is com­plete and al­lows great flex­i­bil­ity with min­i­mal daily man­age­ment.

B2B OR B2C?

Moovee is a B2C model, but to­day the mo­bil­ity of­fer is aimed pri­mar­ily at com­pa­nies that want to im­prove the lives of their em­ploy­ees by mak­ing their mo­bil­ity more ef­fi­cient. Many com­pa­nies have of­fices in mul­ti­ples lo­ca­tions, have limited park­ing or want to of­fer the best mo­bil­ity op­tions to their em­ploy­ees.

Let's take the ex­am­ple of large con­sult­ing firms that have built, or are build­ing, their new head­quar­ters. They of­ten don't have enough park­ing for all em­ploy­ees. Even if these com­pa­nies pro­mote the use of car­pool­ing or pub­lic trans­port, they still need ad­di­tional mo­bil­ity solutions on a daily ba­sis.

The ser­vices we pro­vide, in ad­di­tion to the ve­hi­cles them­selves, make it pos­si­ble to adopt these al­ter­na­tive solutions more eas­ily and with­out op­er­a­tional com­plex­i­ties. Our fleet man­age­ment plat­form al­lows em­ploy­ees to check the avail­abil­ity of ve­hi­cles and book them with­out hav­ing to go through a ded­i­cated man­ager. Our car-shar­ing kit lets them open cars and un­lock ve­hi­cles with a sim­ple badge or smart­phone. This same ap­pli­ca­tion also fa­cil­i­tates ac­cess to the en­tire avail­able fleet (bi­cy­cles, scoot­ers, etc.). The con­cept of a one-stop-shop is re­ally part of our DNA.

HOW HAS THE MAR­KET RE­SPONDED SO FAR?

The tech­nol­ogy has been de­vel­oped and con­sumers are re­ally ready to use this type of mo­bil­ity ser­vice. We will start pi­lot projects with sev­eral com­pa­nies so they can join the mo­bil­ity rev­o­lu­tion. Many com­pa­nies have al­ready launched in­di­vid­ual mo­bil­ity ini­tia­tives, be it car-shar­ing or bike-shar­ing, but none of them have a global so­lu­tion, and most of the time they en­counter op­er­a­tional man­age­ment is­sues.

IS IT COM­PLI­CATED TO FIND PART­NERS FOR THIS TYPE OF PROJECT?

We were ex­tremely sur­prised by the in­ter­est in mo­bil­ity. Even if com­pa­nies have only just started in­ves­ti­gat­ing mo­bil­ity, they have re­ally em­braced the idea and seem to want to take the lead and get in­volved. CSR is­sues are, of course, a pri­or­ity, but be­yond that, the solutions we of­fer make it pos­si­ble for com­pa­nies to in­crease pro­duc­tiv­ity, as well as at­tract and re­tain tal­ent. On these is­sues, no one wants to be the last to act.

We are for­tu­nate to be sup­ported by In­cub, Paul Wurth's startup in­cu­ba­tor. It's a real spring­board. In­cub opens a lot of doors for us: from part­ners with whom we work to build our of­fer to cus­tomers for whom as­so­ci­a­tion with In­cub is a guar­an­tee of in­tegrity and re­li­a­bil­ity.

WHAT DOES THE LUX­EM­BOURG MAR­KET REP­RE­SENT FOR YOU?

Lux­em­bourg is a great mar­ket. It brings to­gether many play­ers with a real pas­sion for cars, a real sen­si­tiv­ity to­wards CSR is­sues and an ap­petite for in­no­va­tion. We have also ob­served a po­lit­i­cal will to drive the mar­ket to­wards new mo­bil­ity solutions.

It is, there­fore, a pri­or­ity mar­ket for us where we are cur­rently fo­cus­ing all of our en­ergy. We are a young startup and do not have the ca­pac­ity to ex­pand across Europe just yet, even though new fundrais­ing should be com­pleted by the end of the year.

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