EN­TREPRENEURS

Silicon Luxembourg - - CONTENTS -

A New Spin on

Laun­dry Ser­vices Promis­ing New­com­ers Prove. Im­prove. Im­pact.

FIND­ING A MAR­KET THAT HAS NOT YET BEEN DIS­RUPTED IS NO EASY TASK. EN­TREPRENEURS PIT ZENS AND AN­TOINE HRON, HOW­EVER, HAVE IDEN­TI­FIED A NICHE IN WHICH THEIR DIG­I­TAL AND ECO­LOG­I­CAL AP­PROACH COULD MAKE AN IM­PACT: DRY-CLEAN­ING AND LAUN­DRY SER­VICES. THE PAIR HAVE JUST LAUNCHED KLIN, AND ARE NOW OF­FER­ING THEIR SER­VICE TO IN­DI­VID­U­ALS AND BUSI­NESSES.

DIS­RUPT­ING THE DRY-CLEAN­ING IN­DUS­TRY

The days of con­ven­tional dry-cleaner's are over as are the fre­quent trips to drop off and pick up clothes. It's time for an up­grade. No need to lift a fin­ger as Klin picks up your laun­dry and brings it back clean. In ad­di­tion, the startup guar­an­tees that your laun­dry will be washed in an en­vi­ron­men­tally-friendly way. Zens and Hron placed sig­nif­i­cant fo­cus on at­tract­ing cus­tomers who are in­clined to­ward ser­vices pro­mot­ing in­no­va­tion and pos­i­tive en­vi­ron­men­tal im­pact.

"We of­fer cus­tomers a sim­ple, green dig­i­tal ex­pe­ri­ence for the treat­ment of their clothes," says Hron. Up against large dry-clean­ing com­pa­nies, in­de­pen­dent dry-cleaner's and pri­vate concierges, Klin re­lies on the dig­i­tal­iza­tion of its of­fer, a home de­liv­ery ap­proach and its flex­i­bil­ity to make a dif­fer­ence.

“Lo­cal busi­nesses have dif­fi­cul­ties de­vel­op­ing their ser­vices,” ex­plains Zens. “We are very clearly tar­get­ing a pop­u­la­tion of young, dy­namic ex­ec­u­tives who want to out­source this task, ei­ther in­di­vid­u­ally or through their com­pa­nies, which can of­fer them this ex­tra ser­vice.”

UNIT­ING TECH­NOL­OGY & ECOL­OGY

The two founders did not cut cor­ners and in­vested sig­nif­i­cantly into mod­ern prod­ucts: "smart" wash­ing ma­chines that re­duce wa­ter con­sump­tion, sol­vent and elec­tric dry­ers that con­sume less gas, and clean­ing prod­ucts with EU eco­la­bels. Lo­cated in one of Techno­port's ware­houses in Foetz, the ma­chines have been run­ning at full ca­pac­ity for a few weeks. "The dry-clean­ing and laun­dry in­dus­try is one of the most pol­lut­ing in the mar­ket. That's why we de­cided to use the min­i­mum amount of chem­i­cals as well as re­us­able pack­ag­ing," says Hron. "Sim­i­larly, we max­i­mize lo­gis­tics to re­duce our car­bon foot­print with trans­port."

DIG­I­TAL FIRST

As if its eco­log­i­cal ben­e­fits were not enough, Zens and Hron have also pri­or­i­tized user-friend­li­ness thanks to their dig­i­tal plat­form. "Cus­tomers can choose pick-up and de­liv­ery times, an ad­van­tage not yet of­fered by our com­peti­tors,” adds Hron. "Cus­tomers no longer need to man­age their laun­dry, and they re­ceive a dig­i­tal re­ceipt as soon as their or­der is taken care of. Lastly, we guar­an­tee de­liv­ery within 48 hours." Klin's goal is to at­tract com­pa­nies look­ing to en­hance their CSR pol­icy and hu­man re­sources strat­egy, and in­di­vid­u­als in need of has­sle-free, quick ser­vice.

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