What it takes to make an effective pitch deck
Though most of the start-ups are brilliant when it comes to bringing up an idea or developing it into a good prototype, minor improvements in their presentation may go a long way in helping them come up with an excellent pitch. So here is a random eleventh-hour note for a quick reassurance.
Before you accept that calendar invite and go ahead for pitching your ideas with your investor, take some time for a small recap with this checklist:
1. Keep your pitch crisp and precise
Avoid beating about the bush and be exactly to the point. Value your investor’s time.
2. Keep it short, simple
Limit your sentences; Let the figures speak.
3. Coverage is the key
With a deck of around 10-15 slides, be prepared to cover all the important points like the problem, solution, traction, product, business model and the financials
4. “No” to jargon
No investor would be interested in getting into the technical details. Put your points across in simple and concise manner.
5. Don’t exceed the time limit
Make sure you don’t go overboard. You definitely don’t want them peep in to their watch while you are pitching.
6. Have a check on financial projections
It’s good to be reasonable in forecasts and not too ambitious; It doesn’t harm showing realistic numbers. Of late, investors look for conservative minds as well.
7. Introduce your team
It’s very important that you portray the strength that lies within your team with respect to technical and personal skills.
8. Know your competitors
Ensure that your analysis of your competitors is convincing enough, with respect to your edge over them.
9. Reiterate your USP
Your unique advantage is your identity. Thrust on that point, as required.
10. End on a positive note
The writer is a CA, who loves to describe herself as an auditor with a passion for words more than numbers. [Courtesy: ToI]