What it takes to make an ef­fec­tive pitch deck

Business Bhutan - - Editoria - PRABHA PRAKASH Con­clude with an op­ti­mistic vibe, leav­ing your in­vestors with con­fi­dence in you.

Though most of the start-ups are bril­liant when it comes to bring­ing up an idea or de­vel­op­ing it into a good pro­to­type, mi­nor im­prove­ments in their pre­sen­ta­tion may go a long way in help­ing them come up with an ex­cel­lent pitch. So here is a ran­dom eleventh-hour note for a quick re­as­sur­ance.

Be­fore you ac­cept that cal­en­dar in­vite and go ahead for pitch­ing your ideas with your in­vestor, take some time for a small re­cap with this check­list:

1. Keep your pitch crisp and pre­cise

Avoid beat­ing about the bush and be ex­actly to the point. Value your in­vestor’s time.

2. Keep it short, sim­ple

Limit your sen­tences; Let the fig­ures speak.

3. Cov­er­age is the key

With a deck of around 10-15 slides, be pre­pared to cover all the im­por­tant points like the prob­lem, so­lu­tion, trac­tion, prod­uct, busi­ness model and the fi­nan­cials

4. “No” to jar­gon

No in­vestor would be in­ter­ested in get­ting into the tech­ni­cal de­tails. Put your points across in sim­ple and con­cise man­ner.

5. Don’t ex­ceed the time limit

Make sure you don’t go over­board. You def­i­nitely don’t want them peep in to their watch while you are pitch­ing.

6. Have a check on fi­nan­cial pro­jec­tions

It’s good to be rea­son­able in fore­casts and not too am­bi­tious; It doesn’t harm show­ing re­al­is­tic num­bers. Of late, in­vestors look for con­ser­va­tive minds as well.

7. In­tro­duce your team

It’s very im­por­tant that you por­tray the strength that lies within your team with re­spect to tech­ni­cal and per­sonal skills.

8. Know your com­peti­tors

En­sure that your anal­y­sis of your com­peti­tors is con­vinc­ing enough, with re­spect to your edge over them.

9. Reit­er­ate your USP

Your unique ad­van­tage is your iden­tity. Thrust on that point, as re­quired.

10. End on a pos­i­tive note

The writer is a CA, who loves to de­scribe her­self as an au­di­tor with a pas­sion for words more than num­bers. [Cour­tesy: ToI]

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