“This is an important resource for any leader in an organization going through a digital transformation, but beware that it will leave you with more questions than answers…. This book shows that undertaking a digital transformation has an important ethical dimension that’s often not considered. Mark pulls hidden assumptions about ethics out of the shadows and into the light, so we can at least talk about them openly….At the end, I’m still not sure about the ethics of kicking a robot dog, but the robot vacuum cleaner definitely had it coming.”
Description
Digital transformation doesn't just raise ethical issues, it—in itself—is an ethical shift.
Business leaders today are struggling to manage conflicting imperatives, those of the emerging digital world and those of the bureaucratic world of the past. The act of digital transformation requires a deep change in the moral outlook and ethical assumptions of a business. But how do we get there?
Enterprise strategist and author Mark Schwartz shows how we need to learn to think differently about relationships with customers and employees. That the ethics of digital transformation is a matter of cultivating and applying virtues rather than applying rules. Ethics is not just a matter of refraining from doing bad things. It's a matter of building the world we want, and it's the job of company executives.
Featuring a chapter on bullshit, a handy chart of excuses for bad behavior, and Schwartz's typically paradoxical blend of deep insight and pasta jokes, this book guides business leaders as they struggle to adapt their bureaucratic framework of ethics to the emerging landscape of the digital world. By the end of the book, business leaders will rethink what it takes to be an ethical organization.
Reviews
“Mark has no business writing a book like this. It’s wonderful and deeply thought out, maybe even ethical. He gets to the parts beneath culture change that will sustain digital transformations. He provides a way to balance all stakeholders' needs and desires throughout the changes in delivery. Each of his books follows from the previous and gets to a deeper level of business change in an authentic and humble way.”
“I hope this book will inspire leaders of digital transformation to look beyond what is possible, and define their own virtues (or use [Mark’s]) to determine what is sensible, and ethical, and that which helps people and societies flourish."
“A unique blend of ethics, agility and leadership in a thoroughly enjoyable style for digital business and technology leaders. Morality just got added as the new 'ility' to think about, virtuously!”