Praise for Belonging: The Key to Transforming and Maintaining Diversity, Inclusion, and Equality at Work:
“Belonging never forgets that diversity is not a problem to be solved but an opportunity to be grasped. It's essential reading for anyone who wants to take diversity in their organization from fine words to reality.”
Description
An inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work.
Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat.
Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.
Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.
Reviews
“The most important business book of the year. Belonging functions as both a wake-up call, explaining why it is in the interests of such men to embrace diversity, inclusion, and belonging, as well as a high-level how-to guide, offering practical advice on how best to go about making such changes.”
“If there was a time for Belonging, then it is now. This book not only underscores the need and importance of diversity but also makes the case that diversity is not just a 'nice to have' endeavour but a true competitive edge that allows companies to unleash innovation, employee joy, corporate reputation and value creation.”
“At a time when things need to change, and change fast, the authors of Belonging have written a new guidebook for running businesses today. Current leaders—and those who hope to become leaders—will gain critical and actionable insights on diversity and inclusion from this important book.”