America knew George Zimmer for one of the most famous slogans in television advertising history: “I guarantee it.” Zimmer rode his promise to lead the Men’s Wearhouse to unimagined success as a retail giant. Now, years removed from his stunning dismissal as leader of the company he founded, I Guarantee It recounts the journey of Zimmer’s rise, the fall of the Men’s Wearhouse, and his personal renewal.
For forty-one years, George Zimmer forged a relationship with American men who wanted to like the way they looked without getting too fussy about it.
He made them a promise that came straight from the shoulder: “I guarantee it,” he said, and it was ironclad. By the millions, customers walked into The Men’s Wearhouse stores in all fifty states and Canada, where they received “quality, service, and a good price,” where they bought suits, ties, sports coats, and slacks by the tens of billions of dollars.
Then a backstabbing — the handpicked board of directors fired Zimmer from the company he had created and developed into the most successful men’s specialty store in world history.
Eight years later, Zimmer is back to tell his story: a man raised by a prosperous and loving family, a fun-loving son of the sixties, a merchant, an entrepreneur, a pitchman for the ages.
Zimmer’s ouster devastated but did not destroy him. His is a story of hard work and resilience, about a life in business that succeeded beyond belief and followed the Golden Rule. It’s a story that will teach and inspire.
He guarantees it.
“George Zimmer is a legendary entrepreneur, a retailing rebel who created an iconic American brand. With great candor and insight, he shares his incredible story of heart and determination, wins and losses, and a commitment to stakeholder capitalism.”
“Over the decades, I’ve had to deal with George Zimmer on his sartorial expertise. I’ve always been a fan of his, and this book explains why.”
“George Zimmer is one of the finest political historians that I know. He is a courageous stalwart of progressive ideals and democracy. This book is a great read.”
“Since my first encounter with George in a private, closed-door meeting with Mikhail Gorbachev at the State of the World Forum back in 1999, I have valued George Zimmer as a special counsel and my personal ethical guide for all my work in the disparate fields. He is a genuine American treasure and a revolutionary visionary, with a famous voice that can now be turned to saving us from ourselves—if we are ready to listen again. I guarantee it!”
