"Ladd (Hult International Business School) and Lanteri (ESCP Business School, Italy) present a practical guide that combines academic research and real-world examples to foster innovation for societal impact. They introduce the innovation pyramid, which offers a road map for understanding (1) the cultural context and mindset required for innovation, (2) the associated tools and methods to spur innovation, and (3) the themes and trajectories for innovation and innovative practices (e.g., data-driven innovation, social innovation). Ladd and Lanteri strive to engage a broad audience, providing insights into the origins and context of innovation while boosting readers' confidence in their abilities to innovate through easy-to-understand tools, methods, and processes. The book concludes with an empowering outlook that encourages readers to apply the framework to create meaningful change and impact. Innovating with Impact is a compelling resource for aspiring innovators, educators, and business leaders who strive to make a difference in this world."
Description
We're all innovators now. Thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show us how to make the most of our ideas.
It is a myth to consider innovation the domain of the special few who are inspired by "eureka!" moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world.
In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid outlines a strategic process that is rooted in the right cultures and mindsets and uses a range of methods, techniques and themes to reach the pinnacle of maximum impact.
Throughout the book, stories and examples from different organisations and contexts bring the text to life. This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference.
Reviews
"Ladd, an entrepreneurship professor at Hult International Business School, and Alessandro Lanteri, a strategy professor at ESCP Business School, deliver solid advice on entrepreneurship. The recommendations are useful and smart....this eye-opening manual has its fair share of worthy ideas."
"Ted Ladd and Alessandro Lanteri take innovation at the mindset level. What are the tools? What are the processes? Finally, what is innovation? Starting from everyday objects, they show us that innovation is behind every aspect of our life, that anyone can foster it, and - more importantly - that the final purpose of innovation is to have a more significant impact."
"Innovation has been a buzzword in management for several years and navigating the fog of definitions, approaches and theories has been daunting. Until Ladd and Lanteri came up with a brilliant, theoretically rigorous and practical book, which should integrate the reading list of students, business leaders and policy makers, to guide them to think of innovation as a future ready concept. Innovating with Impact is not just a title but a true contribution to a new understanding on why innovation matters."