Kicksology is your all-access pass into the fascinating, colorful world of running shoesand what makes up a perfect pair of kicks.
Sports journalist and veteran shoe tester Brian Metzler takes runners and kicksologists deep inside the $10 billion dollar running shoe industry with a behind-the-curtain look at what makes iconic running shoe brands tick. Kicksology follows a shoe from inspiration to store shelf to show how innovative ideas evolve into industry-wide trends and fads. Metzler tours shoe labs where scientists advance our understanding of shoes and running mechanics as well as the domestic and overseas shoe factories where the world’s favorite kicks are assembled.
A dedicated shoe nerd and running junkie, Metzler shares his love of great shoes in this fascinating look at the intersections of shoe culture and history, science and storytelling, intel from the innovators with on-the-ground insight from top runners.
Kicksology is filled with information as entertaining as it is surprising, tapping into the passion runners have for their kicks and feeding their curiosity about what makes a great shoe.
“With humor and brutal honesty, Lacke draws you in to a touching story that's refreshingly free of affected ‘inspirational crap.’ It made me laugh, gave me pause to reflect on my own fallable inner voice, and to rejoice over relationships strengthened through sport. Brilliant!”
“I really loved Susan Lacke’s book. Her friendship with Carlos made me laugh and cry. More than anything, Life’s Too Short to Go So F*cking Slow is a reminder that sport is so much more than fitness: Sports are about friendship and the power to change the course of our lives.”
“I was captivated and inspired by Susan's story of the profound transformative powers of friendship and sport. To see the progression and improvement in her life reminds us all of the value these human relationships and athletic endeavors have, and of the tremendous capacity for change and growth that lies in each person.”
“Life’s Too Short…cements Lacke’s reputation as the storyteller of endurance sports.”
