Description

* An Instant Wall Street Journal Bestseller *

From founder Kent Taylor, the incredible made-from-scratch success story of Texas Roadhouse.

In Made From Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?

These business practices might be unconventional, but for Kent and Texas Roadhouse, they worked. What Kent and his Roadies cooked up is an island of misfits who are cool with being different. They love to have fun, but are serious about following meticulous recipes to serve up hand-cut steaks, fall-off-the-bone ribs, made-from-scratch sides, ice-cold beer, and irresistible fresh-baked bread. It’s Legendary Food, Legendary Service, the Texas Roadhouse way.

To show how this company became a staple of American dining and survived a once-in-a-lifetime pandemic, Kent took a trip back in time to offer the lessons learned from his pathbreaking life, revealing how a distracted kid from Louisville, Kentucky, created anything worthwhile at all.

About the author(s)

Kent Taylor (1955–2021) was the founder, CEO, and chairman of the board of Texas Roadhouse restaurants. Taylor opened the first Texas Roadhouse in Clarksville, Indiana, in 1993. The Louisville-based company has grown to more than six hundred locations in forty-nine states with revenues of $2.8 billion. The company currently operates in ten foreign countries. A Louisville native, Taylor attended the University of North Carolina on a track scholarship where he earned a bachelor of science degree. Taylor was an active supporter of a number of organizations, including Homes for Our Troops, Habitat for Humanity, Special Olympics Kentucky, and the Kentucky Nature Conservancy. One hundred percent of the profits from this book will be donated to the Texas Roadhouse employee assistance fund, called Andy’s Outreach.

Reviews

"Every once in a while, you meet someone over a beer or a meal who is so full of wonderful stories and great wisdom that you just want to stay there until closing time drinking in everything that person has to share. For me, Kent Taylor was that guy, and now that experience exists in book form. Made From Scratch is more than a tribute to a fine human being, it’s an education: an MBA, a PhD in psychology, and a brilliant course in non-fiction writing all rolled into one. Made From Scratch is positive proof that if you love what you do, you’ll never work a day in your life."—Jim Koch, Brewer & Founder of The Boston Beer Company, Brewers of Samuel Adams Boston Lager

“An inspiration to all who have had a dream. These pages tell the moving, funny, and instructional story of Kent Taylor, who built one of the world’s most powerful restaurant brands by putting his people first. Not only is the story a rollicking read, but you will be moved and inspired to do something legendary yourself.”— Marshall Goldsmith, Thinkers50 #1 Leadership Thinker in the World and New York Times bestselling author 

“An incredible story about an inspiring and humble leader.’” Darcy Verhun, President at FYidoctors 

A delightful, in-the-trenches read by an iconic entrepreneur. Kent Taylor is a textbook disruptor! Whitney Johnson, Bestselling author of Disrupt Yourself and LinkedIn 2020 Top Voice 

More Workplace Culture

More Organizational Development