“Jay Cohen's fast-paced, well-written memoir, Odds Man Out, tells the harrowing tale of the options-trader turned entrepreneur who helped start the huge business of online sports betting legally in Antigua, and what happened when the American judicial system decided to make an example of him. It should make your blood boil, and will.”
Description
Three San Francisco traders become internet gambling pioneers after launching the first truly online sports books, but the fix is in as the professional sports leagues flex their muscle to game the system and turn its founders into fugitives, proving that no bet’s a sure thing.
Before the Supreme Court unleashed legal sports betting with its 2018 landmark decision, an unlikely trio of traders from the Pacific Stock Exchange, took a huge gamble and wagered their lives on a bet that online gaming was in America’s future. Now Americans, in 2024 alone, wagered nearly $150 billion on sports—with professional sports leagues, casinos, and betting apps all cashing in. But, before this gold rush, these same leagues fought viciously to keep sports gambling illegal.
The revolution began in the mid-1990s, the early days of the internet, when three San Francisco traders dared to pursue a bold, new business venture. Jay Cohen, an options trader who had never placed a bet, found inspiration watching colleague Steve Schillinger turn the fever of the OJ Simpson trial into a wildly popular futures market. With Schillinger and twenty-one-year-old Haden Ware, Cohen set up World Sports Exchange (WSEX.com) in Antigua, a Caribbean Island paradise where sports betting ventures were legal and regulated.
WSEX’s futures sports exchange platform and innovative live betting features quickly became the industry’s crown jewel. But their explosion into the gambling scene would soon unleash a powerful backlash—the first federal prosecution of internet sports betting. While Cohen willingly returned to the US to fight the charges, his partners stayed behind to handle their booming business while battling the Department of Justice, professional sports leagues, and an army of lawyers, politicians, and lobbyists. Cohen and WSEX fought back and convinced Antigua to challenge the US in the courts of the World Trade Organization, setting off a decades-long battle for justice.
Odds Man Out is an insider’s account from WSEX founder Jay Cohen, detailing a sixteen-year rollercoaster ride that ended in tragedy. Were Cohen and his colleagues criminals or ahead of their time? As today's sports leagues ultimately decided to cash in themselves and embrace an industry they once demonized, Cohen’s story exposes how a Goliath wielded power and influence to crush the pioneers of internet betting.
Reviews
“The vast army of fans who enjoy sports gambling, owe a debt—of gratitude, yes, but a financial one, too—to the author. They were pioneers, wrongly targeted by the same sports institutions that now mint money using their innovation, technology, and frameworks. This riveting read is both tragic and triumphant, the story of enterprise, international intrigue, power, and situational ethics. And it helps explain the biggest story in sports so far this century.”
“It’s not often that we get to hear about an inflection point in history, straight from the mouth of the man at its center. In Odds Man Out, Jay Cohen tells the story of how he and others pioneered online sports betting—today an industry seamlessly enmeshed with professional sports—and paid the price.
Taking the reader behind the scenes for the genesis and rise of the World Sports Exchange, his indictment as part of the ‘March Madness’ prosecutions, and his gamble to return to the United States for his day in court, this book offers an invaluable glimpse into how tech, sports, gambling, and the legal system collided. Reading this book drives home just how far the sports betting world has shifted since Murphy vs NCAA, and reminds us that pioneers may not always be celebrated.”
“Viewed through the prism of gambling’s overtly symbiotic present-day relationship to American professional sports, the story of Jay Cohen’s confrontation with the justice system seems comically quaint. He was ultimately sentenced to a prison from which he could see the lights of Las Vegas, for innovating a popular and profitable sports betting system for something millions of Americans now do every day without fear of recourse. But, because of the time at which he did this, and the vortex of personalities and ambitions his activities touched, he lost everything. His story is tragic and poignant.”