“Indispensable to anyone seeking to build a business into a recognized brand.” — --Philip J. Romano, CEO, Romano Enterprises
“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.” — --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University
“Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” — --Patrick M. Sullivan, CEO, SalesLogix
“Provides a worthwhile addition to the branding library. This book’s worth buying.” — --Atlanta Business Chronicle
“If you want to...lasso consumers and burn brand identity into their minds, read this book.” — --Advertising Annual 1999