The Great Reset

How the Post-Crash Economy Will Change the Way We Live and Work

Description

From Richard Florida, author of the bestselling books The Rise of the Creative Class and Who’s Your City?, comes a book that frames the economic meltdown of 2008–09 not as a crisis but as an opportunity to “reset.” In doing so, he paints a fascinating picture of what our economy, society, and geography will look like—of how we will work and live—in the future.


This economic crisis doesn’t represent a cycle. It represents a reset.


  • The Great Reset: Learn why the depressions of the 1870s and 1930s were the most technologically progressive eras in history, and how today’s crisis is setting the stage for a new wave of prosperity.
  • A New Spatial Fix: Discover how our landscape will be transformed, with a shift away from the auto-dependent suburban model that has reached its limits.
  • The Creative Economy: Understand the shift from an industrial system to an economy powered by knowledge, creativity, and ideas—and what it means for the jobs of the future.
  • Renting the Dream: Explore why the "ownership society" is giving way to a more flexible and mobile lifestyle, and how renting is becoming the smarter choice for a new generation.
  • The Rise of Megaregions: See how massive new corridors of innovation and economic power are forming, and why infrastructure like high-speed rail is essential to connect them.

About the author(s)

Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.

Reviews

“A thoughtful, generally hopeful assessment of where we are now, how we got here—and how we can rebuild in the future.” - —BizEd magazine

“Richard Florida can be counted among the great prophets of our age. This incredibly interesting and well-written commentator on the socio-economics of the modern era has hit yet another grand slam, eclipsing his phenomenal ‘Rise of the Creative Class.’” - —Falls Church News-Press

The Great Reset is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer…It’s well worth reading as a starting point for the future that’s coming our way whether we’re ready or not.” - —Miami Herald

“A breath of fresh air for anyone hoping that Americans (and economists) will learn from their past mistakes.” - —The Daily Beast

The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery….must reading for anyone who wants to understand where we are now and where we are headed.” - —Chris Anderson, editor, Wired magazine

“This timely and thought-provoking book gives us important insights into the reshaping of America’s economic and physical landscape.” - —Jeffrey D. Sachs, director of the Earth Institute, Columbia University

“In his usual lucid and compelling way, Florida argues that elected officials ‘need to get over their love affair with big renewal projects’ and steer money toward neighborhood ventures that improve people’s lives.” - —Harvard Business Review

[U]seful in inspiring thinking about the future of communities, of different types of jobs, and of the nature of work itself.” - —The Conference Board Review

“Enticingly contrarian” - —New York Post

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