The Insider's Guide to Innovation at Microsoft

“The Insider’s Guide to Innovation at Microsoft emphasizes the need for structured collaboration, executive champions, and intentional discovery as essential elements in keeping a company innovative...Their insight highlights a critical gap in how many companies approach innovation.”

“Readers should take the authors’ advice and dip into the seven case studies the book provides, or explore the four patterns that they discerned there.”

“Dean Carignan and JoAnn Garbin used their insider access to create a guide for all those who want the right mindset and tools for mastering the art of innovation.”

“The Insider's Guide to Innovation at Microsoft pulls back the curtain on an organization that has innovated time and time again for decades. For anyone who wants to establish a culture of innovation, the detailed principles and product stories showcase ways to address the key human challenges of inspiring people to co-create together. A bookshelf-worthy choice for current and future innovation leaders.” 

“Microsoft has defied age and gravity, entering new businesses with the agility and ferocity of much younger competitors. How do they do it? The Insider's Guide takes you on a tour of what worked, what didn't, and most importantly what the company has learned along the way about innovation.”

“The gods must be crazy: I’m giving a blurb to a book about innovation at Microsoft. But this book provides a comprehensive look into the mechanisms and mindsets that have driven Microsoft's continuous reinvention and sustainability. By revealing insider strategies and first-hand insights, this guide equips readers with the tactics Microsoft has used to enhance its edge, influence, and market cap.”

“This isn't just a book—it's your golden ticket to Microsoft's factory of creativity and constant learning. Full of case studies on how to innovate well, you'll need not just one, but two highlighters. If you're ready to dive into a world of self-disruption where innovation is as natural as breathing, come on in, the water's fine! Crisp, clear, captivating.”

“Similar to the way Blue Ocean Shift guides the implementation of Blue Ocean Strategy, The Insider’s Guide to Innovation at Microsoft unlocks the innovation playbook at the heart of Microsoft.”

“This book delves into how Microsoft has transformed its entire value chain, from organizational structures to customer engagement strategies, to drive sustained innovation and create significant value. It is a compelling read for anyone looking to understand how to build a robust innovation strategy.”

“My time at Microsoft was marked by rapid transition: from Balmer to Satya, license to usage, disk to download, on-prem to online. But Microsoft has always been evolving, often in ways not seen by the public...until now. Carignan and Garbin have collected case studies from across Microsoft eras to open the curtain on what makes the world's most fundamental tech company so successful.”