Description

“Annie Lord is a phenomenal talent.”―Dolly Alderton, author of Everything I Know About Love

From the acclaimed Vogue writer and author of Notes on Heartbreak comes a decade-defining romcom: a funny, sweet, and subversive debut novel, reminiscent of Dolly Alderton and Monica Heisey, about two women, tired of the London dating scene, who decide to transform their most annoying male friend into the perfect man.

When twenty-six-year-old Daisy wakes up next to James Stanley, she can’t believe what she’s done. She slept with James. The most boorish boy she knows. The black sheep of their friendship group. Someone who once told her that he’d never cried in his entire life—and sounded proud of it.

But sleeping with James is a casualty of a Much Larger Problem—there is not a decent, single man to be found in London. At least, that’s what Daisy and her best friend Maya think. All the good ones are taken. Even the average, not-so-good men have beautiful, educated, and accomplished girlfriends with perfect hip-to-waist ratios. Where have all the good men gone?

Fed up with the dating scene, Daisy and Maya decide to stop waiting and take matters into their own hands with “The Project.” Their goal? To build the perfect, eligible match out of some of the most lackluster, raw material. And who better to start with than their embarrassingly uncivilized (yet frustratingly attractive) friend, James?

Embarking on a series of social and cultural lessons—from art exhibitions to feminist book clubs, designer clothing stores to house parties—Daisy and Maya chaperone James on a journey of discovery.

But which of them will change more?

About the author(s)

Annie Lord is British Vogue’s dating columnist and the author of the memoir Notes on Heartbreak. Her work has also appeared in The Guardian, the Sunday Times, Vice, The Telegraph, New Statesman, i-D, The Independent, and Dazed. She lives in London.

Reviews

“[Annie Lord] . . . captures the texture of dating with anthropological precision, in the way that Dolly Alderton, Helen Fielding or Nora Ephron did for previous generations of women.” —The Guardian

"Delicious…the sort of sticky, summery book you’ll want to curl up with. Funny, tender and insightful, The Project cracks open the dynamics and dilemmas inherent to modern heterosexual dating and will have you pondering deeply as well as laughing." -British Vogue

"A standout debut.” —Booklist

“As fun as Dolly Alderton and as smart as Caroline O'Donoghue, Annie Lord won me over immediately. The Project is playful, uncouth, and genuinely funny, but grounded with huge heart and smart, nuanced characters. This book tackles the oldest of problems in the newest of ways: Can you change a man? And what if he changes you back? I was completely charmed.” —Emily Everett, author of Reese's Book Club pick All That Life Can Afford

“Searingly honest, always hilarious, and the type of hopeless romantic the world needs right now, Annie Lord is a breath of fresh air. Her razor-sharp writing and thoughtful takes stay with you long after you’ve finished reading; Lord is your favourite writer’s favourite writer” —Yomi Adegoke, author of Good Morning America Book Club pick The List

“Raw, funny and sexy. When Harry Met Sally for the club smoking area. Nora Ephron if she loved ketamine and sambuca.” —Róisín Lanigan, author of I Want to Go Home but I’m Already There

“A joyful novel which shoots for the heart.” —Nicola Dinan, author of Disappoint Me and Bellies

“A romcom for messy girls everywhere, The Project perfectly skewers dating in 2026.” Stylist (UK)

“A defining rom com for the millennial British woman. These characters are people I felt I already knew. Their world was one I recognized but rendered with unique brilliance by Annie Lord’s keen observations of modern romance and her warm, often very funny, prose.”—Shon Faye, author of Love in Exile

“Funny, knowing and full of heartthis is a modern romcom where London feels vivid and alive.” —William Rayfet Hunter, author of Sunstruck

“Beach, cafe, toilet: The Project was impossible to peel out of my hands. The read a generation of women have been waiting for.” —Moya Lothian-McLean

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