A freewheeling and riveting memoir from media honcho Tom Freston that takes us behind the scenes of his global adventures—from hitchhiking around the world, to running a clothing export company out of India and Afghanistan, to cofounding MTV, to becoming CEO of MTV Networks, then CEO of Viacom, then later returning to work in Africa and Afghanistan.
Tom Freston’s path to the C-suite was decidedly non-traditional. After getting his MBA, he bartended his way through the United States and the Caribbean, sparking a lifelong passion for travel. After a brief stint on the fast track at an ad agency, he chucked it all and headed to the Sahara Desert and beyond. Entranced by India and Afghanistan, he stayed on for eight years and launched his first big success, Hindu Kush, a company that designed and manufactured contemporary clothing for export to America and other countries.
Freston’s next chapter followed his other passion: music. He joined the small original team that launched MTV where he swiftly climbed the ladder, eventually overseeing not only MTV but also Nickelodeon, Comedy Central, VH1, CMT, and other iconic networks. He built a creative powerhouse that transformed global popular culture in cable’s all-conquering heyday.
In this unique memoir of risk-taking, rule-breaking, and warm cultural exchanges, Freston shows how to be successful at living your life on your own terms.
“There is no table in the world where you would not want to be sitting across from Tom Freston. The man can turn a corporate boardroom into a juke joint. If I did not know this urbane cowboy so well, I would not believe half the stories in this remarkable book. Musicians, actors, and directors be warned: Tom Freston can dance us all off the stage.” —Bono
“This is a brilliant business book wrapped inside of a wild adventure story. Funny, insightful, and filled with colorful characters, it tells the story of how Tom and his gang created MTV, built a multibillion-dollar company, and changed both the music and television business. He broke rules, took risks, made amazing friends, and had a hell of a ride, from Manhattan to Timbuktu." —Walter Isaacson
“Only Tom Freston could give us a magical evocation of the joys of travel—to Afghanistan, to Burma, to Mali and Morocco—while also sharing a front-seat view of life at the top of both Hollywood and MTV. He evokes foreign wonders with a vividness and precision I can only envy, and he shows us how a big-hearted and maverick spirit can throw open the most unexpected doors. Unplugged is pure delight--a history lesson, an adventure story and a handbook on how to succeed in business all at once." —Pico Iyer
"Tom Freston hasn’t just lived life Unplugged--he’s lived it full throttle. From designing and exporting clothes in India and Afghanistan to co-founding MTV and becoming CEO of Viacom, he broke the rules and made his own luck. This memoir takes you along for the ride as Freston comes of age during the Vietnam war and remains a central figure amidst some of the most important cultural influencers over the past fifty years." —Lee Woodruff
