Ms Abbey in music and fashion
Fashion is part of art in which people express themselves just like they do with music to set a certain trend and give out a message as well.
The energetic Ms Abbey, who has recently launched her clothing merchandise, says that fashion means creativity and so she had to think outside the box to put her brand out through fashion. She further tells BG Style that her love for fashion is evident in her music videos and she eventually thought that she should come up with something to dress her fans.
She started with t- shirts, and accessorised them with her brand name ‘ Ms Abbey’ as she paired them with her stylish ripped jeans. Street look style is her buoyant kind of look, and so she thought along those lines when she introduced her merchandise to also cater for those who love the style.
She notes that the feedback has been overwhelming to a point that from the baggy t- shirts, she also had to introduce hoodies and sweaters, to cater for the winter season. “I am humbled by the feedback because now even the people who don’t know Ms Abbey as an artist, love the print out design of the logo and the quality of the material used for our merchandise,” said the bubbly Ms Abbey.
She adds that this merchandise has met her struggle half way as the creative industry has been affected as they do not have live shows. When she started her merchandise, she targeted ladies and kids with t- shirts but had to open up her direction as men also requested for her hoodies. Ms Abbey reiterates the importance of having a clothing brand as a musician, saying it works a lot for international artistes. “The fact that I started targeting women for my clothing brand but ended up with designs for men has attracted gratitude from our fans who are always ready to support us,” noted Ms Abbey.
“When I started this, I was a bit sceptical about who would want to wear a t- shirt or a hoodie in my name, but I allowed myself time to be creative about the logo before I made a trail that ran for a month, in order to get feedback,” she said.
She looks forward to adding more merchandise in future. “I already aspire to have a clothing line that suits all seasons,” she said, emphasizing that music and fashion are two inseparable lifestyle aspects.