FASHION WITHOUT BORDERS TRAVERSES AFRICA
The 7th edition goes virtual
The Fashion Without Borders ( FWB) brand has been a household name for seven years. This time, for the second year in a row, the brand will continue to grow its footprints with yet another exciting digital showcase. According to the organisers, for this 7th edition, they are turning up the heat and putting together a very special edition.
For the 2021 edition of FWB, they are introducing the 1st Annual Virtual Models Master- Class to be held on August 21st. The event will be hosted on social media platforms that include YouTube. The whole idea behind this event is to create opportunities for models, and also extend the opportunity to Transwomen who have a keen interest in the modelling industry.
Additionally, the organisers have revealed that they added an exciting digital series to their calendar of events to be held from July 31st until October 31st.
“The event will be an eight- part series showcasing designers from around the African continent, presenting their collections through a story telling theme on a digital platform with focus on Botswana,” explains a press release.
Organisers have also divulged that another exciting development with the event this year is that a Generation of Conscious Consumers: FWB is interested in running campaigns that inspire young people to reflect on the full life- cycle of their apparel choices in order to spur lasting consumer behaviour change. It is anticipated that these campaigns will highlight both the challenges and the way the audiences can take action to be conscious consumers.
“These digital campaigns are coordinated, creative storytelling opportunities to engage very large audiences of their peers in learning about issues affecting them by creating some engaging original content and having visual arts design and digital engagement or passionate advocates from other backgrounds hence the theme for 2021 is ‘ My Story’.” Another highlight to look forward to is a fashion showcase on September 16th and 17th, which will start with the Fashion Unpacked Masterclass and Fashion Showcase with both events held at Molapo Piazza, subject to the Covid- 19 situation.
Even more, they are working with their old and new partners, including The Voice Newspaper, Mr Price Group, Avon, SABC News, as well as the Ministry of Youth Empowerment, Sports & Culture Development, and BLM Naturals ( who have supported the event both in SA and Botswana).
According to Event Coordinator, Tebo Bakwena Kabisoso, every year, they gauge their highlights looking at the growth of the designers and the implementation of information they get from the event. She explains that they have had two designers such as Jeszy and Grace Mokgele, based in Soth Africa, opening stores in high end areas and managing to keep afloat.
She also says that they appreciate big names who are always ready to share the much- needed information for one to survive in the industry such as the likes of Thula Sindi, Palesa Mokubung, Bujy Bikwa, Mpho Kuaho, Kaone Kario and Mothusi Lesolle. Other notable institutions like KZN Trade and Investment, played a big part with their overwhelming support to the event, as well running meaningful digital campaigns for the likes of AVON, she says. “We keep striving for consistency in the road to strengthen the event into a platform that all upcoming models and designers are able to express themselves and learn more about the craft they want to develop.”