Innovation anchors Bomaid to survive COVID- 19 pandemic

Innovation has propelled Bomaid operations, despite the ongoing COVID- 19 pandemic vastly threatening the health sector.

Bomaid Chief Executive Officer, Moraki Mokgosana said innovation has spurred the company’s overall growth. “We focused on completing our five year strategy which saw us conclude our digitisation journey and kickstart the Thobo core administration system,” said Mokgosana. The CEO said implementing the class- leading Thobo operation system was a key development in delivering increased customer service satisfaction.

“Through it ( Thobo), Bomaid was able to manage business processes better and respond to urgent issues quicker. This system and other contributing infrastructure were crucial developments that enabled staff to seamlessly attend to members whilst working remotely from home.

“Similarly, the recently introduced Bomaid App ensured better self service levels for Members, giving them more control and access,” said Mokgosana. Sharing his sentiment, Bomaid Chief Operations Officer, Thato Kubu said over the last 12 months, the company has tirelessly pursued member health and happiness through innovation on health cover, administration systems, digital channels and partnerships.

“We believe it is these initiatives that cemented Bomaid’s leading position in the local medical aid industry. “Currently, Bomaid members enjoy products such as the topical COVID 19 benefit which is our holistic response to the pandemic. Its key features include 100 percent hospitalisation, testing, evacuation, supplements, home care and psycho- social support,” said Kubu.

Meanwhile, Bomaid, was recently awarded the PMR Diamond Arrow Award for being the best Medical Aid Fund in the country. The PMR Awards recognise top performing companies and institutions in their sectors over the past 12 months who have contributed to the economy and development of Botswana.

“We are absolutely delighted to be able to share this award with our Members whom we credit for motivating us to remain the best medical aid in the country,” said Mokgosana adding that innovation has stimulated the company’s growth during the year reviewed. “The award is also a crowning achievement for Bomaid in our 50th year of operation and a much welcome testament to delivering above the expectations of our members,” said Mokgosana.