Hello Adsales secures contract with BFL
Botswana Football League ( BFL) has entered into a partnership with digital advertising sales company, Hello Adsales over a 12- months contract subject to renewal. The parties have released a joint press statement this week.
The partnership is envisioned to offer an opportunity to the local football to explore its commercial properties despite the current campaign already at half- way but expectation is that the firm, Hello Adsales, which boasts a pedigree, and has footprints across major European leagues, will soon come into fruition.
The joint press release states that: “Following the expression of interest published in October 21, for various services, including advertising and marketing services, the Botswana Premier League has taken key decision to sub- contract management of stadium advertising across its known territories to Hello Adsales Botswana ( Pty) Ltd, effective 17 January 2022 on a 12 months renewable term on behalf of the Botswana Premier League. “The decision was taken after careful consideration of the best suited local company capable of executing this mandate, as well as in the interest of the strengthening commercial attraction to the league’s existing sporting facilities and relevant stakeholders.”
According to the release, Hello Adsales is a 100percent citizen owned digital media sales organization. It further noted that the company, which is under the leadership of Gerald Mzwinila as its Managing Director, manages advertising and sponsorships for some of the leading networks in the Sub- Saharan Africa inclusive of, Al jazeera News Channel, The English, Italian, and Spanish Football Leagues amongst others. They bring with them a wealth of experience in managing stadium advertising for the aforementioned famous football leagues, specializing in digital LED perimeter advertising, in general, they have over 34 years collective experience in the media sales industry. The Botswana Football League will continue to oversee key operational processes and therefore remain pivotal to all logistics surrounding the stadium advertising portfolio, to ensure the success of the project, alongside Hello Adsales.