Incepta hosts inaugural marketing and advertising summit

Incepta Communications, a local creative communications consultancy, recently hosted its first instalment of the ‘ Marketing & Advertising Summit’, which was held virtually.

According to a press statement, the event ignited interesting and thoughtprovoking debates about the latest developments, evolutions and trends in the industry. The Summit shared diverse perspectives on different matters that impact the Marketing & Advertising industry at large. The M& A Summit, under the theme, ‘ Building Powerful Brands’ comprised of 3 main sections. The first one was ‘ Building purposeful brands- a presentation on purpose and why organisations need to be purposeful’, which was done by the Incepta Managing Director, Thabo Majola.

Building brands: Perspectives from the Continent, a presentation which was done by Graham Cruishanks, Director of Operations was also part of the summit. Lastly, panelists also shared views on ‘ Connecting brands to culture: Why it matters to the bottom line’, a panel discussion which comprised of the following panelists: Patrick Rukarwa- Creative Director, Albertina Coles- Head of Digital and Nondwe Ngcongco- PR Manager debated the topic.

Meanwhile, Majola shared that the event was about sharing skills and knowledge on how clients can build and create value for their brands. ” We often refer to ourselves as the ‘ home of experts’ and take deep pride in nurturing young qualified individuals into professional specialists in their area of practice.

I’m delighted for us to have finally successfully hosted our inaugural M& A Summit and believe it allowed us to showcase some of Incepta’s finest experts in the PR, Marketing and Creative sectors. It was a purposeful morning full of new and varied perspectives and I encourage everyone who could not attend to watch the conference on our FB Pages,” said Majola, a veteran marketing and public relations expert.

In his presentation at the M& A Summit, Majola shared insights on what he believes makes purposeful brands and what brands need to do to remain relevant and thrive in today’s ever evolving climate. He further explained that knowing your brand’s purpose also allows you to understand how you can adapt to your target audience’s needs as they change and evolve. “A brand’s purpose should be used to define not only these things but everything that your company does moving forward — from marketing to hiring and even go as far as shaping the CSR activities you take part in,” expressed Majola.