CCA approves Heineken acquisition

But orders firm to appoint local distributor

Competition and Consumer Authority ( CCA) has ordered the global beverage production company, Heineken B. V to identify a citizen owned company in the distributorship business, following its acquisition of Namibia Breweries Limited ( NBL) and the combination of Heineken’s current South African business, Heineken South Africa ( RF) ( Pty) Ltd ( Heineken SA).

Heineken is a wholly owned subsidiary of Heineken N. V., a Dutch multinational brewing company headquartered in Amsterdam, the Netherlands. Heineken is active in the production, marketing and distribution of beer and other beverage products through its subsidiaries and associated companies. The company has a range of 170 beer brands and more than 300 products around the world.

The authority has conditionally approved the proposed acquisition, outlining public interest concerns about the distribution of the Merging Parties products in Botswana. “The Authority has decided to approve the proposed acquisition of a further interest in Namibia Breweries Limited and the In- Scope Assets of Distell Group Holdings Limited by Heineken B. V through Sunside Acquisitions Limited ( Newco) with conditions, aimed at empowering a citizen owned Distribution Company.” Heineken is active in Botswana through its wholly- owned local subsidiary Heineken Botswana Proprietary Limited ( Heineken Botswana), which was established in Botswana in 2019. The acquisition will allow Heineken, through its special purpose vehicle company, Sunside Acquisitions Limited, to have control over Namibia Breweries Limited, Heineken South Africa and Distell Group Holdings Limited.