SeedCo promises climate- smart crop seeds

markets although stock outs were experienced in Kenya and Nigeria because of prior season drought and excessive rains respectively. “Seed production for other crops remained in a satisfactory position. The Group always factors buffer stock into its production planning, and this helped mitigate the impact of erratic rains on seed production in the just ended season. We are increasing our investment in the production of in- demand crops like soybean and wheat in response to the global supply shocks.”

Long explained that seed quality continues to improve as the Group reaps the benefits of continuous investment in quality control systems, human resources, and modern laboratory equipment. Seed Co explores development of new markets and it is currently experiencing progress in Mozambique, Nigeria, Ghana, and other parts of West Africa. However, the Group is experiencing limitations to penetrate in Ethiopia, Sudan, Mali, and Burkina Faso due to political conflicts and civil unrest.

The group is adopting the digital ecosystem in its business development efforts as evidenced by investment in modern value chain systems, including agronomy deployment apps, digital marketing, and online retail shops to enable wider direct access and personalised offering to existing and new farmers for value adding engagement and building long lasting relationships.