Botswana Guardian

Apple’s new iPhones expected to be at least $ 100 more than 2021 models

- Reuters

Apple is expected to unveil a new range of iPhone 14 models and Apple Watches on Wednesday that will test how willing consumers are to upgrade gadgets in the face of inflation and economic gloom.

Analysts expect Apple to announce that the latest iPhones can send emergency messages using satellites at the event titled “Far Out” at its Cupertino, California, headquarte­rs. Beyond that, analysts expect a family of iPhone 14 models with incrementa­l upgrades — slightly better cameras, processor chips and, critically for Apple’s bottom line, prices $ 100 or more higher than 2021’ s models.

To be sure, the world’s most valuable listed company will also probably keep some older or less advanced models at lower prices, and to date Apple’s relatively affluent fan base has shown more willingnes­s to keep spending despite high inflation. But the new models will be Apple’s sales anchor during holiday shopping seasons in Western markets during a turbulent period. “Apple is not immune to economic weakness,” Bernstein analyst Toni Sacconaghi wrote in note to clients.

2022’ s iPhones may have the ability to send emergency messages through a satellite internet connection when Wi- Fi and mobile networks are not available. The messaging functions would likely be rudimentar­y, and other companies are working on similar functions. SpaceX founder Elon Musk said in August month T- Mobile will use its satellites to connect phones directly to the internet.

Bob O’Donnell of TECHnalysi­s Research said that the peace of mind from being able to send emergency messages could spur Apple users to upgrade their phones for the satellite feature.

“Even though it’s not something you do every day, it’ll change your perspectiv­e on what you do with your phone,” he said.

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