BMC rebrands ECCO products
The Botswana Meat Commission ( BMC) has re- launched one of its signature products, the European Exports Canning Company ( ECCO) canned products which was set up in the 1970s but halted production a few years ago.
BMC’s Chief Operations Officer, Brian Dioka said that the three ( 3) products that are being re- launched by BMC have been “off- the- market” since December 2021, on suspected contamination/ breaches and hence BMC deployed its own recalling of the product. “We have since addressed and complied with all regulatory concerns but have even taken this absence from the market, to effect feedback from the market and consumers as part of our product improvement.” Modibedi explained that their new canned products are safe and taste better than before. Furthermore, Dioka said that the new ECCO products have a changed look and feel which are relevant to the branding standards of today’s market requirements. Dioka said that consumers will get value for their money and explained additional benefits in their products such as the meat content, health benefits and local value chains being boosted when one buys the new ECCO products. He said their ECCO products have 100% beef and 65% meat content respectively in its product lines, an attribute which Dioka notes is above available products which are 45% meat content. Furthermore, Dioka explained that the ECCO products distinguishes itself by its nutritional value that support health- dieting, which comes with reduced salt content.
Dioka said that ECCO products stand out not only because of their uniqueness but that they also organic as they are sourced from raw materials ( cattle) that have NO HORMONES nor growth- promoters, which gives the product a competitive edge. “Though being produced locally, the product( s) are globally competitive due to their quality of ingredients and processing and hence embraces Batswana’s own unique narrative in global- food systesm.” Dioka is bullish of the export potential that their new ECCO products. Dioka said that all these efforts are tied to the BMC corporate strategy, MERITING 2022/ 25, which seeks to proactively address all performance constraints within BMC and such non- availability of ECCO products in the market.
“Our re- launching of these products, will be supported by a comprehensive & optimized distribution locally – to ensure availability and rightly priced at all times.”