FSG seeks expansion
Funeral Services Group ( FSG) has reiterated its commitment to providing quality services, in addition to expanding existing network of branches for their customers and stakeholders,
This is the message which came out clearly from FSG top executives during the official opening of a new branch in Ramotswa, some 30 kilometres South- East of Gaborone. Speaking at the event, which was attended by customers, village leadership and the business community, Head of Operations, Bogatsu spoke highly of the brand which controls a lion share of the funeral undertaking business in Botswana.
“FSG is the biggest and most trusted brand in Botswana. Over the years, we have provided unrivalled funeral service experiences to our clients through our brands Lyns and Kagiso Funeral Parlours. We continue to provide our services at competitive prices. FSG has been able to grow largely because of the strategic relationships we have with various partners. The fact that we have also managed to expand to other countries in the region and still remain strong, is testimony to the fact that FSG is a brand to grow with,” said a confident Bogatsu.
He further told attendants that the new Ramotswa branch will diligently service the community of other surrounding villages. The new branch is the 21st within FSG stable in Botswana. The state- of- the- art branch offers services such as funeral insurance, mortuary, caskets sale, among others. One of the directors of the company, Dorcus Kgosiitsile, who is former Ambassador of Botswana to India, said FSG has grown in leaps and bounds over the years. Having started from humble beginnings as just a funeral services company,, the business now also has assurance services, manufacturers caskets, own properties and cemeteries. The company employs 375 people. Kgosietsile emphasized that, what has kept the brand intact over the years, has been its commitment to provide quality services to clients, regardless of societal and economic status. The former envoy urged attendants to sign up for funeral insurance policies, which are critical during times of need. Speaking at the same event, South East South Sub Council Chairperson, Sebogodi heaped praises on FSG for having found it fit to invest in the community. “We believe in delivering its wide range of services, FSG will work with local partners as well as commit to health competitive and superior services,” she said.
The chairperson said the Ramotswa branch is capable of servicing four villages within the subdistrict, which in total boast of more than 56 000 people. The sub- district is made up of Ramotswa, Mogobane, Otse and Taung villages.
FSG is a leading funeral services provider and the biggest in Botswana with a 65% market share. The company started operations in Botswana in 1993 and carries out the principal business activity of manufacturing and retail of coffins and caskets; provision of funeral- related services; and provision of funeral insurance in partnership with Botswana Life Insurance Limited. The Group operates through its wholly owned subsidiaries, namely, FSG Manufacturing ( Proprietary) Limited; FSG Services ( Proprietary) Limited; FSG Assurance ( Proprietary) Limited; FSG Properties ( Proprietary) Limited, FSG Private Cemeteries ( Proprietary) Limited; and FSG Investments ( Proprietary) Limited. The Group has a wide network of branches and also footprint in South Africa, through Botswana Funeral Services Group ( Proprietary) Limited ( a Company registered in South Africa), FSG Zambia ( a Company registered in Zambia), and FSG Zimbabwe ( a Company registered in Zimbabwe).